News

H+K Strategies clinches Genesis global PR account

By Ibidunni Banjoko Hill+Knowlton Strategies has clinched Hyundai premium brand...

MultiChoice’s profits plummet over 200% as streaming giants’ pressure mounts

By Joseph Ekeng MultiChoice Group, Africa's largest subscription entertainment...

Court freezes 45 bank accounts of Flutterwave

In view of the  already alleged embattled money laundering and other financial frauds...

Ehiguese weighs trends in PR business

By Ibidunni Banjoko Artificial Intelligence (AI) is having a significant impact...

Unilever, Arzeda  partner on AI generated performance-enhancing enzyme

By Kingsley Odii Unilever, a multinational consumer goods giant has partnered...

Publicis Groupe partners Adobe on PX

By Felicia Nwosu In a bid to fulfill its customer-centric vision, Publicis...

CBN announces operational changes to the foreign exchange market

By Zion Rufus  In a significant development that aims to streamline and enhance...

MARKETING EDGE Publisher marks 60th birthday with thanksgiving mass, reflects on life journey so far

By Zion Rufus  Nigeria's esteemed publisher and CEO of Marketing Edge Publications,...

Global OOH advertising market to reach $39.2bln by 2030

By Joseph Ekeng The global market for outdoor advertising is projected to experience...

CMOs highlight importance of measuring right marketing metrics in digital era

By Zion Rufus Today, marketers are increasingly advocating for the use of data-driven...