Category: News

IMF raises global growth to 2.9%, SSA to 3.8% in 2023

The International Monetary Fund (IMF) in its forecast has revealed that the global...

Africa needs people who can brand and market it strategically- Akinbamiro

By Zion Rufus Akinniyi Akinbamiro, a digital marketing consultant has averred...

GOJ becomes Audi Japan’s brand & creative agency of record

By Abimbola Mohammed Audi Japan has appointed Geometry Ogilvy Japan (GOJ) as its...

Olubodun launches initiative to transmit valuable foundational knowledge

By Zion Rufus To transmit valuable and foundational knowledge to a new and upcoming...

Outcome of elections will impact 2023 business outlook – Experts

By Ibidunni Banjoko As Nigerians gear up for the 2023 polls in another election...

NNPC takes over Addax petroleum PSC assets

By Ibidunni Banjoko The Nigerian National Petroleum Company (NNPC) Limited has taken...

LIONS and WARC unveil Creative Impact Content Stream

LIONS, the global benchmark for creativity, and WARC, the authority on marketing...

5 technologies disrupting the marketing communications industry

By Zion Rufus From marketing and communications to media, the emergence of technological...

Experts weigh pros and cons of Influencer campaigns

By Abimbola Mohammed As influencer marketing/campaigns becomes a well-known marketing...

Bawuah’s appointment signposts UBA’s commitment to inclusivity

By Oghale Mafuru The United Bank for Africa Plc, UBA, one of the leading banks...