News

TikTok adds new feature for advertisers to reach their audience

By Ibidunni Banjoko TikTok has added a new feature in its Ads Manager...

Experts harp on need to leverage technology for precise audience target

By Felicia Nwosu It was a moment of unraveling the dynamics of the shifting...

Nigerian Marketing Awards announces 2nd edition, opens entries

By Ralph Tathagata The second edition of Nigerian Marketing Awards has been announced...

McCann Worldgroup taps Havas CEO as new global president

By Ibidunni Banjoko McCann Worldgroup has appointed industry veteran Stephanie Nerlich...

Harness technology to foster innovation, drive creativity in marketing – Okusaga

By Kingsley Odii Bolaji Okusaga, Managing Director of Market Engine and a tech savvy...

Art of Technology Lagos 5.0 returns for 5th edition

The pinnacle of technological innovation and thought leadership, Art of Technology...

Emeka Obia assumes new role as Integrated Strategy Director at Publicis Groupe, Central and West Africa

By Zion Rufus Publicis Groupe, the renowned French multinational advertising and...

Digital marketing changes African Small and Medium-Sized businesses, fuels growth

By Joseph Ekeng In a shift towards harnessing the potential of the burgeoning...

UAC Foods unveils new snack extension brand, Kingsway Pastry Roll

Relaunches with refreshed packaging and a renewed desire for consumers to “Savor...

Dentsu blames drop in Q2 revenue on client struggles in technology

By Felicia Nwosu Dentsu Group Inc. has reported that it recorded a fall...