News

Amatori tasks women in tech to elevate their personal brands to stand out

By Zion Rufus The underrepresentation of women in CEO roles and venture capital...

Most PR now adopt AI tools for measurement, content – Report

By Abimbola Mohammed  Against the backdrop of public relations experts adopting...

Leveraging primetime TV ad to boost consumer participation

By Olatoyosi Oladapo Emotional appeal, higher reach across every demography, growing...

Terragon hosts LBS’ Prof. Uchenna Uzo following 14th Inaugural Lecture

It was all glitz and glamour as business leaders from the Academia, FSI, FMCG, Telco,...

Omnicom records growth of 3.4% in Q2

By Felicia Nwosu John Wren, Chairman and Chief Executive Officer of Omnicom,...

London International Awards extends entry deadline to Tuesday, 1st August

By Zion Rufus The prestigious London International Awards (LIA) has announced...

PR professionals advocate for relevance in all sectors

By Ibidunni Banjoko Nigeria's Public Relations professionals have advised...

Spectranet introduces “Jara Scheme”, rewards partners

In a bid to foster customer loyalty and give back to subscribers, Spectranet the...

P.S Condoms challenges toxic masculinity in unconventional campaign

By Kingsley Odii In a daring move to challenge societal norm and foster a healthy...

Coca-Cola takes on alcohol market with dedicated subsidiary launch

By Joseph Ekeng Coca-Cola, the global beverage giant renowned for its...