Category: News

Marketing Edge on TV hosts Dr. Fadolapo today

By Olatoyosi Oladapo Foremost advertising, marketing and brand-centric television...

Professionals question value of complex marketing jargons as clients embrace simplicity

By Zion Rufus  Simplicity and relatability has emerged key factors in modern...

Zenith Bank leads other Nigerian banks by Tier 1 Capital in 2023 global rankings

For the fourteenth year in a row, Zenith Bank Plc has retained its ranking as the...

Publicis Groupe joins C2PA to protect content

By Abimbola Mohammed In a bid to protect invaluable Intellectual Property (IP),...

OOH advertising poised to overtake print spend – experts

By Joseph Ekeng In a rapidly evolving advertising landscape, experts are predicting...

Apple unveils mix-reality headset

By Abimbola Mohammed    Excitement has built up as Apple unveils its most ambitious...

Global economy faces precarious situation as high interest rates take toll

By Zion Rufus Economies with vulnerabilities like low creditworthiness are highly...

Apple’s VisionPro XR Headset revolutionizes media and spatial computing, sparks reactions

By Zion Rufus Apple's VisionPro XR Headset has made a significant impact on the...

Few big advertisers responsible for skewed agency-client relationship –Nwosu

By Felicia Nwosu Against the back-drop of strengthening agency-client relationship...

Kraft Heinz reports strong Q1 results with 4.6% sales rise

By Felicia Nwosu Kraft Heinz, the processed foods giant, has reported an exceptional...