News

Obatunde calls for resilience, transparency; purpose-driven thinking advertising industry

Israel Obatunde, the Chief Executive Officer of Ideas Origin Media,  has called...

 Sprite breaks the mold with bold new tea fusion for summer

Sprite breaks the mold with bold new tea fusion for summer. The brand  is shaking...

MarkHack 4.0 series opens doors to the future of digital marketing, technology in Nigeria

The atmosphere at the MarkHack 4.0 series was electric, alive with anticipation as...

NIPR Honors Dr. Fadolapo, others with honorary Fellowship in Uyo

 The Nigerian Institute of Public Relations (NIPR) has conferred honorary fellowships...

FTC dismisses PepsiCo lawsuit filed under Biden’s administration

The Republican-led Federal Trade Commission (FTC) voted Thursday to drop a lawsuit...

How GenAI may reshape the world of work- reports ILO-NASK

The exposure of Artificial Intelligence tools to the world of work is redefining...

Digital crisis management requires speed, precision, preparedness-McMedal

We live in a world where a single tweet can cause a global stir, and a brand’s...

Kantar BrandZ 2025 unveils world’s most valuable brands, provides analysis

In an era defined by digital overload and high consumer expectations, brands should...

Google pitches AI search and video to advertisers

Google has introduced significant advancements in its search and advertising platforms...

NIPR re-elects Dr. Neliaku as president

 Nigerian Institute of Public Relations (NIPR) has re-elected Dr. Ike Neliaku, the...