Category: News

EXCLUSIVE: Ogilvy Africa CEO Mehta explores conflicting CMO and CFO perspectives on ROI, CX metrics

By Zion Rufus  In an exclusive interview with Marketing Edge at the Cannes Lions...

Despite adversity, Fox inspires women to find their true potential through creativity

By Zion Rufus Renowned author Marianne Williamson once wrote, "Chaos often fosters...

Global advertising leaders laud Spike Lee on his award as Creative Maker of the Year

By Zion Rufus Renowned filmmaker, screenwriter, actor, and producer Spike Lee has...

Apple knocks Burger King, wins Creative Brand of the Year for the first time

By Zion Rufus Apple, the technology giant renowned for its culture of creativity...

Coca-Cola remodels bottle for sustainable future

By Felicia Nwosu In the quest to ensure the environmental well-being of its consumers...

Meet MARKETING EDGE’s panelist @ IMC 2nd Quarterly Virtual Summit – Babatola

Tola Babalola is an entrepreneur and marketing professional with over 11 years of...

NIMN Election: Idorenyen gets second term

By Oghale Mafuru Members of the National Institute of Marketing of Nigeria, NIMN...

Flutterwave Partners Audiomack to expand monetization opportunities for African Artists

By Oghale Mafuru As part of plans to provide a secured payment opportunity for...

Edelman, IPG, Omnicom, others issue creative brief for ‘Working with Cancer’

By Abimbola Mohammed At this year’s Cannes Lions, Working with Cancer has thrown...

EXMAN to hold masterclass

By Felicia Nwosu As plans to celebrate 10 years of excellence in the experiential...