Category: News

African food flavour market size expected to grow at 6.18% from 2023 to 2028

By Ibidunni Banjoko Mordor Intelligence, which delivers precise data and actionable...

“Brands shift media budgets towards entertainment product placement”

By Abimbola Mohammed  Shift in media model is making advertisers rethink...

Jumia’s new initiative: Buy Now, Pay Later solutions set to launch

By Joseph Ekeng In a bid to revolutionize the consumer experience, Jumia...

Market Engine set to kickoff enlightening webinar series

By Zion Rufus Market Engine, an innovative technology-driven company known for...

Divergent perspectives trail future effectiveness of the 95-5 Rule in marketing

By Zion Rufus  The 95-5 Rule, a burgeoning concept in the realm of marketing,...

PR professionals to embrace Generalism as evolution leaves sector vulnerable

By Zion Rufus PR specialists have been forced to morph into Generalists, equipped...

Mergers and acquisition activity sees acceleration in Q2 2023 amid 70-90% failure rate concerns

By Zion Rufus  After a slowdown in Mergers and Acquisitions (M&A) activity...

Experts reinforce key distinctions of marketing beyond traditional advertising

By Zion Rufus  Renowned experts in the field of marketing communications have...

NBC to broadcast stations: contravene Electoral Act and go to jail

By Abimbola Mohammed The National Broadcasting Commission (NBC) has instructed players...

MARKETING EDGE set to hold 2023 Annual Summit, Brands & Marketing Awards of Excellence

By Felicia Nwosu MARKETING EDGE, Nigeria’s leading publication in the business...