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Enjoy Culture, Creativity, and Timeless experiences with Guinness Smooth!

Guinness Smooth is not just a drink, it's a lifestyle. It's a celebration of young...

2024: Ad agency model overhaul, ROI-driven marketing, increased focus on user generated content top projections

By Zion Rufus  2024 promises to be a transformative year in the IMC landscape,...

Visa unveils exclusive AFCON trophy viewing experience in Lagos

By Abimbola Mohammed  Digital giant payment Card Company, Visa has brought the...

Ononiwu tasks agencies on innovation, adoption of new trends in 2024

By Abimbola Mohammed Henry Ononiwu, Head of New Business Projects/Partnerships,...

Aleshinloye highlights potential 2024 trends for IMC industry

By Ibidunni Banjoko Muyiwa Aleshinloye, Director of Digital & Media (CWAR)...

IPPG moves to amend PIA, strengthen regulatory framework

By Felicia Nwosu As part of the efforts to fully optimise the country’s...

AfDB approves $175M package for UBA to boost Nigerian projects, SMEs

By Kingsley Odii The Board of Directors of the African Development Bank Group has...

Brands that infuse Humanovation will be a big hit in 2024 – Awala

By Oluwaseyi Lawal Jolomi Awala, creative director of Ogilvy Nigeria,...

ExxonMobil, Chevron exempt Nigeria from 2024 spending plans

By Oluwaseyi Lawal Nigeria has been exempted from the 2024 spending plans released...

Chidum Ayeni appointed new managing director of Heineken Mozambique

By Zion Rufus  Chidum Ayeni, a dynamic figure in the beer industry known for...