News

Aliko Dangote retires as Chairman of Dangote Sugar Refinery

A pivotal moment has arrived for Dangote Sugar Refinery Plc, as the industrialist...

Same house, different hustle: The silent war of rivalry sister brands in Nigerian market

In Nigeria’s fiercely contested consumer market, rival brands do not always fight...

WARC global ad forecast Q2 2025: Sector growth slows as trade tensions loom

WARC now projects global advertising expenditure to rise by 6.2% in 2025, reaching...

Samuel Ayetutu emerges as Lagos NIPR Chairman, Comfort Nwankwo elected into Council

Samuel Ayetutu has  emerged as Lagos NIPR Chairman following the recent election...

Publicis to spearhead Mars’ global media vision

Publicis has secured the mandate to spearhead Mars’ global media vision as WPP...

John Ajayi at 62: A legacy still in motion

Publisher, Visionary, Trailblazer and Still Just Getting Started In addition to...

Who killed the WPP mojo?

It didn’t happen overnight. Instead, it was a gradual process. This became very...

Mark Read to step down as WPP CEO after three decades of service

In a landmark leadership transition, Mark Read, Chief Executive Officer of global...

Yanga FM leads new wave in  broadcasting – Arimi

Yanga FM, is leading a new wave in Nigerian broadcasting with Youth-Focused Pidgin...

Ad revenue of content creators to surpass traditional media this year

WPP Media has revealed that content creators will see a 20% increase in their revenue...