News

Alphabet, Amazon, and Meta cement dominance in global advertising market

Alphabet, Amazon, and Meta rapidly strengthened their control over the international...

PepsiCo pulls the plug on 2025 favorites as new era for soft drinks begins

PepsiCo, has made a bold move that is sending ripples through the beverage industry...

Pernod Ricard unveils major overhaul amid global spirits slowdown

Pernod Ricard  has launched a sweeping transformation of its business structure...

How ‎Glo’s Ojude-Oba sponsorship empowered new entrepreneurs, while taking Festival to World Stage

‎The 2025 Globacom-sponsored Ojude Oba, which marked the technology company's 20th...

Photography equipment market eyes bright future as creators, green tech drive demand

The global photography equipment market is projected to reach a value of USD 14.12...

Going viral with relatable content: what brands can learn from Cowrywise

In this day and age of short attention spans and constant scrolling, engaging consumer...

Glo, PalmPay announce huge benefits for customers in new promotion

Top fintech company in Nigeria, PalmPay, is working with Globacom, a supplier of...

ARCON and the ethical crossroads: Advertising in the age of digital anarchy

Advertising now reaches every scroll, swipe, and click. Consequently, making sure...

PZ Cussons relaunches Carex with one mission: Win the war against germs

Carex, the globally trusted name in hygiene, has officially relaunched in Nigeria,...

ASP is not stifling creativity” – Dr. Fadolapo defends ARCON’s role amid regulatory overlaps, cultural challenges

At the ongoing Advertising Standards Panel (ASP) Stakeholders Forum, Director-General...