News

AI’s true power: Dr. Tola Bamigbaiye-Elatuyi unveils the human to AI partnership

Dr. Tola Bamigbaiye-Elatuyi shook the Marketing Edge National Marketing Stakeholders’...

Glo extends Ofala sponsorship, , reaffirms global vision

Globacom has confirmed its sponsorship of the 2025 Ofala Festival in Onitsha, Anambra...

We must stop thinking of creativity as a service industry – Ogunpitan

The traditional creative ecosystem in Nigeria, characterized by linear value chains...

Marketing Edge Summit: Treat AI as co-creator, not replacement – Osato

Marketing Director at Moët Hennessy Nigeria, Osato Evbuomwan, stated that the real...

Reimagining Africa’s creative economy: Dr Bada’s blueprint for creator success

In a bold analysis of Africa’s creative landscape, Dr. Bada Akintunde-Johnson set...

AI power is greater when marketers are close to customers – Awopetu ‎

Naturally, humans possess inherent understanding of cultural nuances and emotional...

Marketing Edge Summit: Marketing must rediscover itself through cultural storytelling – Odugbemi

Renowned filmmaker and creative strategist Femi Odugbemi has made a stirring call...

Marketing Edge Summit: TVC CEO champions AI as the ‘Oriki’ of the future

The 2025 edition of the MARKETING EDGE National Marketing Stakeholders’ Summit...

ARCON DG commends MIPAN’s strategic role in industry development, pledges continued collaboration

Olalekan Fadolapo, Director General of the Advertising Regulatory Council of Nigeria...

Publisher, John Ajayi opens MARKETING EDGE Summit 2025 with Focus on AI,  creator economy

The 2025 edition of the MARKETING EDGE National Marketing Stakeholders’ Summit...