Category: News

Heineken 0.0 challenges dry January stereotypes with “No Excuses Needed” Campaign

By Felicia Nwosu Heineken is shaking up the non-alcoholic beer market with its...

Nigerian Box Office hits ₦2.8b in revenue for December

By Seun Johnson The Nigerian box office closed 2024 on a high note, with December...

MTN Guinea operations, sharpening focus on growth markets

By Felicia Nwosu MTN Group has officially divested its Guinean operations to the...

Trends that will shape Public Relations space in 2025

By Abimbola Mohammed Artificial Intelligence (AI) & Data intelligence PR strategy,...

Nigerian entertainment industry to surpass $14.8b by 2025

By Seun Johnson The Nigerian entertainment industry is projected to set a staggering...

Some notable strategic partnerships that fueled Nigerian brand growth in 2024

By Felicia Nwosu The year 2024 witnessed a remarkable surge in collaborative efforts...

How Nigerian brands navigated challenges to thrive in 2024

By Felicia Nwosu The Nigerian business landscape in 2024 was a dynamic and challenging...

Transforming Remo Stars FC: A digital revolution, brand reimagination

Remo Stars FC is setting the standard for Nigerian football with a bold digital transformation...

Nigeria’s podcast ad market to reach $2.12m in 2025

By Abimbola Mohammed Nigeria's Podcast advertising revenue is expected to grow...

Peak Breakfast Café culminates nationwide tour with grand activation at Mushin market

Peak Milk's innovative Breakfast Café campaign concludes its nationwide tour with...