Category: News

How GenAI may reshape the world of work- reports ILO-NASK

The exposure of Artificial Intelligence tools to the world of work is redefining...

Digital crisis management requires speed, precision, preparedness-McMedal

We live in a world where a single tweet can cause a global stir, and a brand’s...

Kantar BrandZ 2025 unveils world’s most valuable brands, provides analysis

In an era defined by digital overload and high consumer expectations, brands should...

Google pitches AI search and video to advertisers

Google has introduced significant advancements in its search and advertising platforms...

NIPR re-elects Dr. Neliaku as president

 Nigerian Institute of Public Relations (NIPR) has re-elected Dr. Ike Neliaku, the...

Publicis Groupe acquires Captiv8, fortifies influencer marketing

Publicis Groupe, the French multinational advertising giant, has significantly expanded...

WPP renews global marketing partnership with Coca-Cola

WPP has reaffirmed its stronghold over Coca-Cola’s global marketing business, securing...

NIPR Confers Patronage on Governor Eno, Inducts New Fellow Members at NIPRW 2025

The Nigerian Institute of Public Relations (NIPR) has invested Pastor Umo Eno, Governor...

MARKETING EDGE set to hold 2025 2nd Quarterly Industry Summit

MARKETING EDGE has  announced its readiness to host its  2025 2nd Quarterly Industry...

Advertisers to focus on TV outcomes as Linear spend climbs amid S streaming surge — Report

Advertisers have been urged  to focus on TV outcomes as Linear spend climbs amid...