Category: News

GroupM appoints Farjami as North America CEO

By Ibidunni Banjoko GroupM, WPP’s prominent media investment group, has announced...

Leverage gamification to boost brand engagement – Omokehinde

By Felicia Nwosu Seasoned marketing communications professional, Omokehinde Thomas,...

Leo Burnett named creative agency for QDOBA

By Abimbola Mohammed As part of its plans for substantial growth for the...

NIPR announces its inaugural Nigeria Public Relations Week

By Ibidunni Banjoko The Nigerian Institute of Public Relations (NIPR) invites...

Top Nigerian brands tipping Super Eagles to win ongoing AFCON title

By Seun Johnson With all the signs aligning for Super Eagles to prove...

Google warns employees of more job cuts, lays off 100 from YouTube

Oluwaseyi Lawal Google, through its CEO, Sundar Pichai, has cautioned...

Prime Video cuts funding in Africa, Middle East, focuses on European content

By Anietie Udoh Amazon Prime, a global streaming giant, is set to undergo...

Bukayo Ewuoso appointed head of business, marketing solutions at Pisi Mobile

By Zion Rufus  Pisi Mobile, a leading player in the mobile technology industry,...

Influencer marketing to hit US$4.8 million, Obia advocates tailored strategies for sustained effectiveness

By Zion Rufus The creator economy is projected to reach half a trillion dollars...

MARKETING EDGE on TV hosts Olugbodi tomorrow

By Felicia Nwosu This week’s edition of Industry Conversation segment on MARKETING...