Category: News

Evolution of technology, social media empower PR industry – Akonte

By Ibidunni Banjoko Mr. Akonte Ekine, the Lead Strategist of Absolute PR Limited, in...

ARCON DG talks tough on breach of Nigeria’s advertising Codes

By Abimbola Mohammed Dr. Lekan Fadolapo, Director General of the Advertising...

Flutterwave to temporarily shut down Disha

By Oluwaseyi Lawal Flutterwave, the company that acquired Disha, a no-code...

Expert outlines brand strategies to leverage in dynamic business landscape

By Seun Johnson As brands continue to grapple with the prevailing economic realities,...

Will the entire value chain survive the economic impact of banning satchet alcohol?

By Zion Rufus  Perhaps a visit to the mall, local stores, and "happy hour" shops...

Global Digital Video Ad market to reach US$191.30bn

By Oluwaseyi Lawal A recent market forecast on Ad spending in global Digital...

Coca-Cola’s strategic shift sparks $8bn valuation surge

By Joseph Ekeng In a bold move aimed at modernizing its marketing strategy,...

Consumer-centric brands and tasks of promoting responsible drinking

By Felicia Nwosu For most consumer-centric alcoholic brands, the total well-being...

FirstBank set to reward customers with 36million Naira in the second season of its FIRSTMOBILE CASH-OUT promo

FirstBank has launched the second season of its Cash Out promo designed to reward...

Distillers Association under Manufacturers body petitions Presidency over sachet alcohol ban

Members of the Distillers and Blenders Association of Nigeria (DIBAN), a sub- group...