Category: News

iProspect elevates Smith as head of client partnerships

By Abimbola Mohammed In a newly created role, Jason Smith, client partner at dentsu's...

Global programmatic ad spend expected to reach $779bn by 2028

By Ibidunni Banjoko In the fast-paced world of digital advertising, programmatic...

32 media companies sue google over digital ad losses

By Oluwaseyi Lawal Google has been slammed with a €2.1bn ($2.3bn) lawsuit...

AB InBev surpasses Heineken’s market share with Corona and Stella Artois

By Joseph Ekeng In the ever-evolving global beer market, a notable shift...

Influencer advertising market in Nigeria to hit $4.8 million

By Seun Johnson The unprecedented surge in social media influencers and...

Local laundry service, Neighbourhood Laundrybay, prepares to redefine convenience and quality in 2024

SPONSORED Neighbourhood Laundrybay, popularly known and simply referred as “Laundry...

Lartays Recipe: Crafting culinary experiences, from cravings to celebration

SPONSORED Lartays Recipe, a distinguished catering company, is making waves in...

Jody’s Curl Box: Unveiling natural beauty with purposeful hair care

Sponsored Jody’s Curl Box (JCB) emerges as a trailblazing natural hair care company,...

Pepsi launches new visual identity in a sparkle of electric blue and black

By Ralph Tathagata As part of its first major global redesign in 14 years, Pepsi...

Mavin-UMG pact will boost intellectual property protection, say experts

By Abimbola Mohammed Intellectual property experts and music enthusiasts have...