Category: News

Small budget programmatic advertisers to give a shot at Olympic Games 2024

By Ralph Tathagata More programmatic advertisers than ever will have a shot at...

Nigerian traditional TV ad spend to reach $448.50m by 2029

By Oluwaseyi Lawal The traditional TV advertising spending market in Nigeria has...

Wendy Shay, Ghanaian songstress, on Glo-sponsored African Voices

Ghanaian songstress and composer, Wendy Shay, will be guest on this week’s edition...

New techs improve advertising practice, promote professionalism – ARCON

By Kola Bola Leveraging  the invaluable importance of new technologies has been...

Pepsi pioneers personalization amidst fierce competition

By Felicia Nwosu As part of a move to deepen consumer engagement and beat fierce...

ARCON bridges gap between academia and advertising industry

By Seun Johnson The second annual colloquium of Advertising Regulatory Council...

GroupM, Omnicom battle for Amazon’s global media account

By Ibidunni Banjoko GroupM and Omnicom are locked in a fierce competition...

Media planning and buying encompass wide range of options – Adebayo

By Abimbola Mohammed Yinka Adebayo, Group Executive Director Omnicom, West and...

London International announces the 2024 creative strategy and transformative business impact jury

London International Awards (LIA) announces Suzanne Powers, Founder of Powers Creativity,...

WFA urges professionals to adapt to tech for better execution

By Felicia Nwosu Industry leaders at the recently concluded World Federation of...