News

Bankole Bags Media Advertising Personality of the Year Award

A Nigerian integrated marketing communications strategist, Rotimi Bankole, has bagged...

Diageo slows new product launch rate as it reaches ‘peak innovation’

Diageo has a a three-pronged innovation strategy that aims to recruit new drinkers,...

Shell wins 2019 Nigeria Oil and Gas Excellence Award

Shell Companies in Nigeria on Wednesday won the coveted Excellence Award at the Nigeria...

Samsung to leverage content, strategic partnership for growth

Samsung Electronics yesterday said it will leverage exciting content and service...

Engage consumers with smaller ideas or patterns, Prof. Ogbechie tells brand owners

Professor of Strategic Management at Lagos Business School, Pan-Atlantic University,...

N5b worth of MediaCell: Disagreement between BON and ADVAN stall implementation of project – MediaReachOMD Boss

The Business Unit Director, MediaReachOMD, Promise Oduh, has lamented over the inability...

Marketing Edge Award: Indigo emerges Outstanding PR Agency of the Year

Integrated Indigo Limited, one of Nigeria’s leading Public Relations and Event...

Chivita 100% wins Outstanding Fruit Juice Brand of the Year Award

For the second year running, Chivita 100% has won the highly coveted Outstanding...

Ronan Redmond On Story Telling As A New Paradigm Shift

Story Telling as a New Paradigm Shift in Contemporary Brand Building: Convergence...

Three Crowns treats ‘Mothers’ Heart’ with free milk-based breakfast on World Milk Day

To care for their hearts and physical well-being, over 8 000 consumers, especially...