Interviews

Brand relevance, marketing, cultural resonance – Olusanya Adesanya, Commercial Director of Guinness Nigeria Plc

 How has Guinness maintained its position as a cultural icon while remaining relevant...

The beating heart, our people, our strength – Deji Ajibola, Human Resources Director of Guinness Nigeria Plc

 What is it about your people that makes GN a beacon of excellence and a catalyst...

75 Years of Greatness – Girish Sharma, Managing Director/CEO

 When you think of Guinness at 75, what does this milestone mean to you? To me,...

Rebranding Nigeria: Awopetu urges citizens to champion nation’s positive story

As Nigeria continues its quest for national transformation, branding and strategy...

Out-of-Home has an edge over other traditional advertising mediums in digital age – Ashaolu

Mr Lanre Ashaolu is the Managing Director of Four Pulley Limited, a.k.a FPL Media,...

Investment in MARCOM must increase to grow Nigeria’s economy – Olaogun

There are broader shifts shaping the marketing communication sub-sector in Nigeria,...

Personality Interview  with  Lyon Koledoye, Chief Magician at Method & Metaphors

  Storytelling is at the heart of advertising in unlocking power to drive...

Seamless payments, elevated experiences: How Woven Finance is powering digital transactions across industries

Woven Finance is revolutionizing Nigeria's fintech landscape, offering secure, intuitive,...

50 Years of legacy: Coleman’s story of succession plan, enduring impact

In this interview with the Managing Director of Coleman Technical Industries Limited,...

Engaging media content grows audience, attracts advertisers – Hanlon & Redmond

In this interview with MARKETING EDGE, Andrew Hanlon and Ronan Redmond, former TVC...