IMC

ARCON tackles industry debt crisis, strengthens digital advertising framework

Nigeria's advertising industry, which PwC valued at N605.2 billion in 2023 according...

CVA 2025: NOA, NAFDAC shine as consumers cast votes on Government Agencies

With over 7,000 votes already recorded in the first month of polling, the 2025 edition...

WFA Study exposes contract gaps in brand agency deals

The World Federation of Advertisers (WFA) has released findings from a groundbreaking...

Publicis Media clinches FrieslandCampina’s global media mandate amid strong business momentum

In a major global shakeup of its media strategy, and after a competitive pitch, FrieslandCampina...

MARKETING EDGE ONTV hosts Demilade Olaosun  this Wednesday

This week, MARKETING EDGE ONTV, Nigeria’s leading television platform for brand...

Leadway Holdings announces acquisition of PAL Pension, strengthens footprint in the pension sector

Leadway Holdings Limited (“Leadway”), one of Nigeria’s foremost and most diversified...

ADVAN aligns growth agenda with CMO Forum’s blueprint, reaffirms Academy, NMDT plans

The Advertisers Association of Nigeria (ADVAN) is reinforcing its commitment to advancing...

ARCON DG clarifies agency’s digital advertising mandate amid regulatory misconceptions

The Director General of the Advertising Regulatory Council of Nigeria (ARCON), Dr....

Understanding Failure as a Recipe for Building lifelong leadership, impact Legacy

  [caption id="attachment_32056" align="alignnone" width="214"] Godfrey Adejumoh[/caption]   By...

Consumer Trust is Broken , can brands win it back? –  Olufemi Williams

As consumers grow weary of broken promises, Williams calls on brands to rebuild trust...