IMC

The alchemy of authenticity: How Gbenga Adeyinka builds Nigeria’s most trusted comedy brand

The recent Laffmattazz  demonstrated the unmatched power of Gbenga Adeyinka’s...

When economy tightens, billboards speak louder: Abunene reframes OOH as the last standing engine of growth

Omo Kingsley Abunene, Vice President of the Out-of-Home Advertising Association...

Olamide Blessing-Kayode calls for creative rebirth in Nigeria’s fast-changing ad industry

Nigeria’s advertising industry races into a digital future, yet Olamide Blessing-Kayode...

Mark Read named chairman Kantar Media

Mark Read has been appointed chairman of Kantar Media, the data and audience measurement...

Maxxconnection raises the bar as brand builders, health lifters through Maxxcare, with bold outreach at Ketu Motor Park

In a rare display of corporate compassion, Maxxconnection Limited, through its well-established...

Federal High Court affirms ARCON’s constitutional authority over Out-of-Home advertising regulation

The Federal High Court sitting in Lokoja has delivered a landmark judgment upholding...

ARCON outlines position following court decision on outdoor advertising regulation

Following the landmark judgment delivered by the Federal High Court, Lagos Division,...

You can’t drive perception change for our country without deep commitment from leadership – Udeme Ufot

At the National Advertising Conference (NAC) 2025, a crucial conversation emerged...

Okoro urges creatives to harness streaming, brand synergy for growth

Veteran Nollywood actor, Ikechukwu Okoro has urged the Nigerian creative industry,...

How the Nation’s crisis management story can be rewritten by Nigerian PR

In Nigeria and across the globe, crises rarely announce themselves. They strike suddenly...