IMC

For the second year running, Coca-Cola turns to AI for iconic “Holidays Are Coming” Christmas ad

Remember the backlash Coca-Cola faced last year after releasing its AI-generated...

PepsiCo unveils brand-new identity after 25 years

PepsiCo, home to over 500 iconic brands including Gatorade, Quaker, Siete, 7UP, Mountain...

Nengi Akinola clinches Outstanding Marketing Personality of the Year: The magnetic storyteller turning brands into  legacy of light

Over time, there are certain individuals you may not remember instantly by name or...

Inside SheGlows 2025: How Glo women are redefining wellness, growth

On October 31, 2025, the atrium of the Alliance Française Mike Adenuga Centre in...

Omotola Bamigbaiye-Elatuyi bags  Leadership Award, lighting the way for women, brands alike

Dr. Omotola Bamigbaiye-Elatuyi moves through a room the way her career has moved...

Women in Advertising leads industry-wide “Walk for Her” Breast Cancer Awareness Initiative in Lagos

Women in Advertising (WIA), an initiative of the Association of Advertising Agencies...

MediaReach appoints Seun Kasali as Senior Executive, Media Planning & Strategy

MediaReach OMD has appointed Seun Kasali Emmanuel as Senior Executive, Media Planning...

Global Cola market doubles in value as demand, innovation drive growth

The global cola market is on a remarkable upward trajectory, projected to surge from...

Why Brand Managers,agencies must sit on  same side of the table — Williams Jonah

An industry conversation led by Williams Jonah, Brand & Program Manager at SO&U...

MARKETING EDGE ONTV hosts Remi Ogunpitan today

Today, MARKETING EDGE ONTV welcomes a creative giant whose work has defined modern...