Category: IMC

Formation of Independent Measurement, Evaluation body in Nigeria; long overdue, says Philip Odiakose of P+

Lead Consultant of frontline Independent PR measurement and evaluation agency in...

Nigeria Info fm organises meet & greet event to re-engage stakeholders

Poised to retain its top ranking in the radio segment in Nigeria, Nigeria Info fm...

Airtel Nigeria retains MediaReach for media buying

MediaReach has been retained as Airtel Nigeria’s media buying agency. The agency...

Ringier pursues growth in Africa, acquires Kenya's leading website

The African subsidiary of Swiss media and e-commerce company Ringier, has continued...

NIPR boss decries inability of PR practitioners to use digital platforms

Chairman of the Lagos State Chapter, Nigerian Institute of Public Relations (NIPR),...

Former Vanguard Editor, Bayagbon launches news website

The immediate past Editor of Vanguard Newspaper, Mr. Mideno Bayagbon has launched...

Lampe Omoyele quits Nielsen West Africa

Nigeria’s frontline brand strategist, Lampe Omoyele is no longer Managing Director/CEO...

Up In The Sky wins International Marketing Effectiveness Award

Up In The Sky Ltd has won the Best of Category award in the 2016 Summit Marketing...

CMC Connect Burson-Marsteller clinches Premium Steel PR Account

CMC Connect Burson-Marsteller has clinched the PR account of Nigerian manufacturing...

Ad experts differ on service charge

The call for advertising agencies to cut down on their service charge to advertisers...