Category: Features

What does PR integration mean for marketers?

The twin disciplines of marketing and PR have always had some crossover. It’s hard...

Creative Rebellion Essays: I can’t go on, I’ll go on

These are not normal times, we know this. Global pandemic. The country divided. Civil...

Brand marketing in a crisis: why you should be loud

No brand evaluation would be complete without taking into account the impact of coronavirus. The...

Why the customer should be at the centre of your digital transformation efforts

Digital transformation, at its core, has always been about future-proofing businesses...

The rise of Gen-Z in influencer marketing

We're looking at a generation of the next big disruptors, where the vast majority...

Paradigm shift in Nigeria’s financial sector as new normal deepens financial inclusion

The principle of financial inclusion has assumed greater level of importance in recent...

How service providers in IMC can drive brand narratives in turbulent times

The world has been in a sustained state of flux for the first half of 2020. Never...

Creative Rebellion Essays: When things are going south

After a long day of Zoom and work, I spend my evenings painting large canvases as...

Why a calamitous 2020 will spark a design revolution

History has shown that some of the brightest moments in design have come after the...

How fast and agile is your marketing?

Many in the industry are aware of the importance of digital transformation to enable...