Category: Features

Political ad spending this year reached a whopping $8.5 billion

But the correlation between spending and winning isn’t so clear By Steve Passwaiter Bearing...

Social media strategy for brands seeking customers’ attention

Social platforms are growing exponentially. According to “We Are Social digital...

3 Reasons marketing is the new sales

Sales have long been regarded as the driving force of business— as they should,...

How to evolve your brand messaging for the new normal

If your business is communicating in the same way it did before the COVID-19 pandemic...

Reimagining Marketing: Customer experience in the next normal

By Chrystele Dumont As the coronavirus crisis progressed, producing ongoing challenges...

How content consumption changes affect the future of content creators

Not so long ago, the news came to us each day, via the newspaper of our choice. Since...

How the sales process has drastically evolved to fit the future

Technology hasn’t just changed the sales process for the sales rep, it has changed...

Why DTC marketers should level up their variable game

Digitally native direct-to-consumer brands thrived in large part thanks to the audience...

Why brands should go digital audio in 2021

In a year of massive disruption, here's a positive story: Digital audio is thriving...

Marketing Edge 2020 Awards: Another masterpiece from the pacesetter

The 2020 Marketing Edge Awards may have come and gone, but the beautiful memories...