Category: Features

How CTV is changing the future for brands

Marketers are increasingly tuning into data-driven channels such as connected TV,...

IMC practitioners hopeful of business growth despite recession

Against the backdrop of the recent National Bureau of Statistics (NBS) Q3 2020 report,...

Who says there are no media jobs?

Media Career development specialist, Lekan Otufodunrin reviews the job situation...

Can corporate communications stay in the spotlight post-COVID-19?

Over the last decade, public relations professionals became enamoured with words...

The power of headlines in reputation management

By Godfrey Adejumoh It might be a struggle to defend this statement empirically;...

The evolution of Coca-Cola’s marketing campaigns

The public images of most brands rise and fall with the trend of the times. A brand...

Digital and TV advertising: The lift is real

By Delia van Staden, Shaun Frazao and Merissa Himraj With the evolution of consumer...

Finding your edge: Consistency

By Brad Ross Part 1 - AS 2020 continues to unfold, I have been thinking a lot about...

Coca-Cola: From startup to a global brand

Despite its humble beginning as a brand born in a small shop in Atlanta, Coca-Cola...

How Insurers can use customer communication to make the most of the COVID-19 moment

With the country still very much in the midst of the COVID-19 pandemic, communication...