Category: Features

What traditional magazines teach us about digital marketing

By Mofeoluwa Awe In the age of instant content and digital marketing, where social...

International Mother Language Day: How brands command loyalty via mother tongues

By Mofeoluwa Awe Language is more than just a means of communication, it is the...

Beyond Profit: How brands are driving justice in a changing world

By Mofeoluwa Awe In today’s world, a brand is more than just a logo or a product,...

New Cannes influencer categories are reshaping marketing and advertising

By Ralph Tathagata The global integrated marketing communication landscape is...

Harnessing digital disruption in forging new advertising paradigm

By Felicia Nwosu Today, there is no doubt that the advertising landscape is undergoing...

How Nigerian creative agencies are pushing beyond modern frontiers

By Seun Johnson With the help of technologies, storytelling and cultural heritage,...

Leveraging USP as strategic tool to meet consumer needs amid economic challenges

By Felicia Nwosu In a challenging economic environment marked by shrinking consumer...

Beyond creativity: the business of building brands that last

By Damilola Dania When people think of marketing success, they often picture the...

Valentine’s Day: How brands turn romance into marketing gold

By Mofeoluwa Awe Love is a powerful emotion, and on Valentine’s Day, it becomes...

Key factors brands consider when selecting influencers

By Seun Johnson While influencer advertising has become a powerful and dependable...