Features

Why tech brands must move beyond clicks to claim their category

For years, technology brands have taken pride in being the most digitally mature...

Pre-sold and unaware: How emotional bias shapes buying behaviour

 Before a shopper clicks “buy,” they often already made the decision. Long...

The capital gains tax crossroads: Why Nigeria must balance revenue ambitions with market confidence

Nigeria announced a new Capital Gains Tax (CGT) framework. This move intended to...

Simplify. Humanise. Unify: The new rules of B2B storytelling

For years, B2B marketing has tried to sound smart. However, in doing so, it lost...

Conversations vs Queries: why ChatGPT won’t replace Google, but might redefine what we call knowledge

For decades, search has been the primary gateway to information across the globe,...

When data meets emotion: A new way of telling brand stories

By Ayodeji Rasaq, COO, Duo Libra Marketing today is not what it used to be. It...

From noise to influence: The new playbook for brands

By Adim Isiakpona, CEO, Riquesa Africa We live in a world overflowing with noise,...

Rising Fuel Prices: Experts highlight ripple effects on Nigeria’s IMC industry

As petrol prices inch perilously close to ₦1,000 per litre, Nigeria faces yet another...

‎Building credible brand image through EDGE AWARDS

‎The 2025 edition of the iconic EDGE AWARDS has once again beckoned integrated...

Culture is the new brief: why modern brands must shape, not follow

Advertising alone no longer drives today’s market. Audiences are not just listening;...