Category: Features

New realities propel media account movement and brands in-house creative

By Kasim Bakare The year 2020 was an unforgettable year for the global economy as...

PR experts optimistic of improved U.S-Africa Relations under Biden presidency

By Kasim Bakare That Joe Biden won the most keenly contested presidential election...

Cutting-edge strategies that would still cut it in 2021

Through 2020, despite the pandemic, a lot of future-fit businesses were able to weather...

How Brands can develop winning social media strategy in 2021

2021 promises a return to a semblance of normalcy and this is one reason to be excited...

Balancing act: Driving sales today and generating demand tomorrow

Year after year, BrandZTM Top Brands valuations demonstrate that strong brands generate...

Why CMOs must commit reasonable budgets to brand advertising in 2021 – Ronan Redmond

By Ronan Redmond (voted The Outstanding Media Personality of The Year by MARKETING...

The big deal about winning media awards

What’s the big deal about winning media awards? Lekan Otufodunrin, media career...

Four tips to prepare your content strategy for 2021

The year 2020 has been a year of massive unpredictability, but one constant was the...

3 Tips to help pivot your marketing strategy

Countless aspects of life have changed since the Covid-19 outbreak, including the...

Building stronger bonds with your customers during and after COVID-19

Branding has evolved and organizations are facing a lot of new challenges in managing...