Category: Features

Why brands must change their media plans to have diverse and competitive content

According to the market research company eMarketer, Facebook and Google will receive...

How to prepare your business for what’s next

2020 has been a year unlike any other. A pandemic that upended daily life and routines....

How brands are getting voters to the polls and mail boxes in 2020

This is an election year with a vitality buoyed by the ongoing pandemic, economic...

Three keys to reset your marketing strategy in a post-crisis world

The front page of the New York Times on Monday, March 2, reserved its boldest type...

Roads, Research and Big Brother Naija: Nigeria advertising post-Covid-19

By Ronan Redmond We are now six months into the pandemic and for the first time...

The best way to address your prospect’s objections

What only matters is if you know how to handle the conversation in a way that... Gets...

Digital or die: Have we overcorrected the fundamentals of marketing?

It only took half a year, but in that time the world as we know it changed forever....

Cannes Lions get an October redux and movie theatres begin tentative re-openings: Thursday Wake-Up Call

By I-Hsien Sherwood Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising,...

There isn’t traditional or digital PR, there’s just PR

By Efe Obiomah Last week, I read two Instagram posts, back-to-back, about a well-known...

Five common mistakes marketers make in attributing conversions

Marketers know that a customer's journey from their first exposure to the brand to...