Category: Features

That the consumer is king is an understatement- Femi Adelusi

By Zion Rufus "That the consumer is king is an understatement" The above statement...

Tourism as promotional marketing tool

By Abimbola Mohammed Tourism is one of the world’s most important economic activities...

Is the marketing and advertising industry ready for a no-third-party-cookie future?

By Zion Rufus Earlier in March, Google announced its plans to phase out support...

Digital disruption heralds the future of out-of-home advertising

By Felicia Nwosu Technological advancement and digitisation has led to the transformation...

Burna Boy, Wizkid’s Grammys: Beyond the excitement, eulogies 

By Ibidunni Banjoko The excitement, felicitations and eulogies that greeted Burna...

Glo and use of storytelling in advertising

Several television commercials (TVCs) recently released by telecommunications company,...

Should your small business hire a Marketing Agency or build a Marketing Team?

As your small business grows, at some point you’ll need to take your marketing...

Leveraging ‘Experience Economy’ in a time like this

By Abimbola Mohammed Welcome to the Experience Economy, where businesses must...

Top 10 successful corporate brands over 100

By Zion Rufus There are more than a handful of Fortune-500...

Top 10 Nigerian PR agencies to watch in year 2021

By Ibidunni Banjoko Globally, Public Relations (PR) agencies help to build reputation...