Category: Features

Brand Culture vs Brand Strategy

By Abimbola Mohammed Companies that succeed at creating a brand culture display...

Another shot in the arm for Adeduntan as FirstBank wins Global Banking and Finance’s Retail Banking CEO Award

While the age-old saying and philosophy of virtue being its own reward (or seeing...

Coca-Cola@135: A mega brand and its iconic campaigns

By Kasim Bakare Though beverage giant, Coca Cola may not have celebrated its 135th...

Make no mistake: PR is not Journalism and can’t be

By Stanley Olisa There is this growing trend of journalists infiltrating the public...

FirstBank: Nigeria’s premier eco-friendly financial brand

To maintain its eco-friendly corporate practices for sustainable environment, First...

Top promising agricultural companies in Nigeria

By Ibiduuni Banjoko Agricultural sector of the Nigerian economy has been adjudged...

Steve Babaeko @50: The making of the golden Nigerian advertising icon

When it comes to style, icons are basically soccer stars and music legends. More...

Redefining client-agency relationship via mutual trust, goodwill

By Felicia Nwosu In recent years, the agency-client relationship has morphed, and...

Translating consumer emotional engagement to brand loyalty

By Ibidunni Banjoko The customer-product/brand relationship has evolved over the...

How to craft a customer journey that converts customers to raving fans that want to do more business with you

By Zion Thompson Over the past 2 decades, marketing and how consumers engage and...