Category: Features

Reimagining Marketing: Customer experience in the next normal

By Chrystele Dumont As the coronavirus crisis progressed, producing ongoing challenges...

How content consumption changes affect the future of content creators

Not so long ago, the news came to us each day, via the newspaper of our choice. Since...

How the sales process has drastically evolved to fit the future

Technology hasn’t just changed the sales process for the sales rep, it has changed...

Why DTC marketers should level up their variable game

Digitally native direct-to-consumer brands thrived in large part thanks to the audience...

Why brands should go digital audio in 2021

In a year of massive disruption, here's a positive story: Digital audio is thriving...

Marketing Edge 2020 Awards: Another masterpiece from the pacesetter

The 2020 Marketing Edge Awards may have come and gone, but the beautiful memories...

Bruno Bertelli presents The Italian Art of Turning Tables Into Homes

Bruno joined Publicis Worldwide in January 2011 as ECD of Publicis Italy, together...

When marketing meets science fiction

Artificial Intelligence (AI) offers enormous potential, but what about the ethical...

Brand power analytics: Trump v. Pfizer

By Iboro Otongaran Brand power is the marketer’s all-time elixir for demand management....

COVID-19 is testing the intangible bonds of trust that make advertising ecosystem work

Complexity is built into the fabric of digital advertising and, in my view, the stunning...