Category: Features

Digital marketing and advertising trends in 2021

By Zion Rufus By the end of 2021, mobile devices are estimated to generate nearly...

5 Reasons new business pitching will stay remote in 2021

2020 was a year of challenges, but also, a year of learnings… sometimes the hard...

Impact of effective marketing strategies on ethical consumerism

  By Zion Rufus Leveraging the interest of consumers in issues that affect...

Innovation, value addition redefine detergent market in Nigeria

By Felicia Nwosu Nigeria is classified as one of the countries that create enabling...

Impact of advertisement on consumer buying behavior

By Zion Rufus Consumer buying behavior is widely influenced by factors which include...

Seizing the moment in OTT advertising in 2021

According to the Nielsen Total Audience Report, in 2020, adults 18 to 34 years of...

The influence of digital advertising and transparency

By Zion Rufus Advertising and marketing industry leaders have sparked outrage...

The Cola Wars take a new turn

Just like many brands in the market, Coca-Cola and Pepsi, the two global beverage...

Using the power of storytelling to sell your brand

By Abimbola Mohammed It's tradition when we meet someone for the first time we...

Understanding your stakeholders for impactful communication

By Stanley Olisa This would be my initial strategic communications salvo for 2021,...