Category: Features

The struggle between building a personal brand and a corporate brand

By Oghale Mafuru Brand perception is the precise, positive and powerful idea that...

Tier-1 banks with highest adspend in the last 5 years

By Abimbola Mohammed Poised to grow their market profitability while building on...

FG versus Twitter: A union gone awry?

By Tunde Animasaun The relationship turned row between the Federal Government of...

Brand management in the age of AI

By Kevin Keohane A few years ago I was asked to participate in a breakout session...

How brands can avoid culturally flammable ideas

By Dr. Martina Olbertova Flammable ideas; they are everywhere these days. We see...

Scaling your agency for growth

Launching your digital agency is a major accomplishment. But once you fill your client...

How pay-per-click advertising drives profit and brand awareness

By Nikki Corbett Pay-per-click advertising plays a significant role in any marketing...

Celebrating Amber @1

"This is the Lord’s doing; it is marvellous in our eyes." A year ago, you landed...

Brand equity is an intangible that’s worth real money

When the original Arthur Andersen shuttered in 2002 after facing a criminal indictment...

Collaboration: The ladder to grow brand’s reach

By Felicia Nwosu These days, businesses and organisations are faced with a lot of...