By Zion Rufus It is now a fact of history and a part of our lives that the...
The year 2020 was not the greatest for many industries due to COVID-19. But interestingly,...
By Zion Rufus To date, in-game advertising has been classified as a...
By Stanley Olisa Advances in media technology and 21st-century business expectations,...
Africa’s automotive market is relatively small. According to Deloitte Global Automotive,...
By Zion Rufus Some consumer trends have been globally accelerated as the Pandemic...
By Zion Rufus Brand equity is the value a brand has in the market. It...
A good brand/company reputation is very significant because it helps distinguish...
By Zion Rufus Digital dependence has grown superficially. Marketers...
By Zion Rufus Brand strategy connects customers to the business, deepens the brand...
