Category: Features

Five important things about craft

You need to really make time for craft. The team at Droga5 spent weeks trawling...

3 Ways to succeed in marketing in the modern era

Since the proliferation of online advertising, marketing has become a staple of any...

Brand Nigeria: X-raying the branding and rebranding efforts so far

By Kasim Bakare In the 21st century, nation branding has become a big business,...

Dozie Mbanefo: Consummate Adman with style, swag and panache

Prince Dozie Mbanefo, Managing Director/ Chief Executive Officer of New Crystal Communications...

‘Lone wolf?’ Forget it. Why creativity needs collaboration

We all know that creativity depends on collaboration. And with creative businesses...

What makes an ad iconic?

Epic Games released a familiar-looking ad in August. The maker of the video game...

How CTV is changing the future for brands

Marketers are increasingly tuning into data-driven channels such as connected TV,...

IMC practitioners hopeful of business growth despite recession

Against the backdrop of the recent National Bureau of Statistics (NBS) Q3 2020 report,...

Who says there are no media jobs?

Media Career development specialist, Lekan Otufodunrin reviews the job situation...

Can corporate communications stay in the spotlight post-COVID-19?

Over the last decade, public relations professionals became enamoured with words...