Category: Features

Before starting a career in public relations

By Stanley Olisa Public relations is a communication discipline that is widely...

Social media engagement in B2C relationship

By Zion Rufus It’s 2021 and “gone are the days of distancing” when talking...

Impact of technology on marketing communication tools

By Zion Rufus Technology is constantly evolving, and businesses are becoming more...

Cult Brands: How to build them

 They are like a trophy wife or husband - every brand manager’s dream come through....

Essence of automation in B2B email marketing

By Zion Rufus B2B marketers use automation software to automate monotonous tasks...

Impact of IoT on Food and Beverage industry

  By Zion Rufus Internet of Things (IoT) has helped companies across the...

2021 is still going to be about Covid—Playhouse

By Zion Rufus No doubt, consumer behavior and the acceleration of digital transformation...

PR trends accelerated by Covid-19 pandemic

When some of us rang in the 2020 new year with loud cheers, raised glasses and 'twenty...

The new age of customer-centric brand marketing

  By Zion Rufus Brands across the globe are beginning to ditch the product-driven...

In-person experience is never going out of style— Tolulope Medebem

By Zion Rufus   “In-person experience is never going out of style; humans...