Category: Features

The world’s ten largest media companies by market capitalization in 2024

By Zion Rufus In 2024, media convergence has transformed how the world's largest...

Revisiting Nigeria’s marketing communications industry: Progress, challenges, and the road ahead

By Zion Rufus The second half of 2024 appears promising for Nigeria's marketing...

50 Years of legacy: Coleman’s story of succession plan, enduring impact

In this interview with the Managing Director of Coleman Technical Industries Limited,...

Paris Olympics: A golden opportunity for brand, marketing innovation

By Ralph Tathagata All eyes are on the forthcoming 2024 Paris Olympic and Paralympic...

Battle for mindshare: Nigeria’s seasoning market heats up

By Ibidunni Banjoko In Nigeria's bustling and competitive seasoning market, a...

Legacy brands revamp marketing strategies

By Felicia Nwosu In response to economic hardships and shifting consumer trends,...

Stacey Mukasa: A passionate brand builder and mentor for multicultural future leaders

By Anietie Udoh At the recently concluded Cannes Lions Festival of Creativity...

Engaging media content grows audience, attracts advertisers – Hanlon & Redmond

In this interview with MARKETING EDGE, Andrew Hanlon and Ronan Redmond, former TVC...

7 Effective advertising strategies for promoting your small business

Small-scale businesses are privately held companies that usually start out with little...

Top insights for Sports Marketers from the recent football season

By Seun Johnson Beyond the excitement on the pitch, the just concluded 2023/2024...

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