Category: Features

Navigating brand boycotts in an age of hyper-sensitivity

By Felicia Nwosu Across the globe, a single misstep can plunge even the most established...

How modern Nigerian TV ads are challenging traditional norms

By Seun Johnson For decades, Nigerian TV commercials followed a familiar script....

From rivals to allies: Nigerian media, content creators are redefining storytelling

By Seun Johnson For years, Nigerian media and content creators have been perceived...

How brands can boost retail media networks for greater efficiency

By Seun Johnson Retail media networks have become a powerful tool that allows...

Agencies battle talent loss amid relentless poaching

By Felicia Nwosu The Nigerian advertising landscape is undergoing a dramatic transformation...

How Nigerian brands champion women’s empowerment on IWD 2025

By Seun Johnson This year, Nigerian brands stepped up in remarkable and extraordinary...

Leveraging sports marketing as goldmine for brands seeking fan allegiance

By Felicia Nwosu In Nigeria's dynamic market, sports have emerged as a powerful...

How brands are building tribes in pursuit of authentic connection

By Felicia Nwosu In the bustling, dynamic landscape of Nigeria, the concept of...

Detty December drives new wave of festive experiences, tourism boom, creative industry potential

The Nigerian entertainment and media (E&M) sector is poised for significant growth,...

The ‘dark side’ of social media influencers on marketing and advertising

By Ralph Tathagata Social media influencers (SMIs), who are Al's identified as...