Category: Features

Time for value-orientated management: The return of European branding

By Dr. Arnd Zschiesche and Prof. Dr. Oliver Errichiello As the world becomes smaller...

Brands must have understanding of consumer insights to grow value- Seni Adetu

By Kasim Bakare For brands to have a deep understanding of its customers, it is...

Our goal is to make Amber a legacy brand

I knew that if I failed I wouldn’t regret that, but I knew the one thing I might...

mediaReach makes history – Becomes First African Media Company To Win At Festival Of Media Global Awards

MediaReach OMD has become the first ever African Media Agency to win the Festival...

Before starting a career in public relations

By Stanley Olisa Public relations is a communication discipline that is widely...

Social media engagement in B2C relationship

By Zion Rufus It’s 2021 and “gone are the days of distancing” when talking...

Impact of technology on marketing communication tools

By Zion Rufus Technology is constantly evolving, and businesses are becoming more...

Cult Brands: How to build them

 They are like a trophy wife or husband - every brand manager’s dream come through....

Essence of automation in B2B email marketing

By Zion Rufus B2B marketers use automation software to automate monotonous tasks...

Impact of IoT on Food and Beverage industry

  By Zion Rufus Internet of Things (IoT) has helped companies across the...