Category: Features

Sports marketing: Tool for connecting with consumers’ passion-points 

By Felicia Nwosu In recent times, round the globe, soccer has become the golden...

Environmental responsiveness of brands in waste management

By Oghale Mafuru Waste management, especially plastic wastes, has been a huge...

Soaring prices affect Nigeria’s consumer consumption pattern

By Felicia Nwosu Higher consumer goods inflation rates erode purchasing power,...

FMCG of the future is no longer about size but speed – Gbolahan Sanni

By Felicia Nwosu Consummate  marketing expert and Marketing Director of Coca...

How Apple, Google Privacy Policy will affect Digital Advertising in Africa

By Zion Rufus As the world of digital marketing and advertising braces up for...

Measuring Return on Investment (ROI) in a multichannel world

Before now, measuring marketing Returns on Investment (ROI) was difficult due to...

The struggle between building a personal brand and a corporate brand

By Oghale Mafuru Brand perception is the precise, positive and powerful idea that...

Tier-1 banks with highest adspend in the last 5 years

By Abimbola Mohammed Poised to grow their market profitability while building on...

FG versus Twitter: A union gone awry?

By Tunde Animasaun The relationship turned row between the Federal Government of...

Brand management in the age of AI

By Kevin Keohane A few years ago I was asked to participate in a breakout session...