Category: Features

FMCG of the future is no longer about size but speed – Gbolahan Sanni

By Felicia Nwosu Consummate  marketing expert and Marketing Director of Coca...

How Apple, Google Privacy Policy will affect Digital Advertising in Africa

By Zion Rufus As the world of digital marketing and advertising braces up for...

Measuring Return on Investment (ROI) in a multichannel world

Before now, measuring marketing Returns on Investment (ROI) was difficult due to...

The struggle between building a personal brand and a corporate brand

By Oghale Mafuru Brand perception is the precise, positive and powerful idea that...

Tier-1 banks with highest adspend in the last 5 years

By Abimbola Mohammed Poised to grow their market profitability while building on...

FG versus Twitter: A union gone awry?

By Tunde Animasaun The relationship turned row between the Federal Government of...

Brand management in the age of AI

By Kevin Keohane A few years ago I was asked to participate in a breakout session...

How brands can avoid culturally flammable ideas

By Dr. Martina Olbertova Flammable ideas; they are everywhere these days. We see...

Scaling your agency for growth

Launching your digital agency is a major accomplishment. But once you fill your client...

How pay-per-click advertising drives profit and brand awareness

By Nikki Corbett Pay-per-click advertising plays a significant role in any marketing...