Category: Features

Paris Olympics: A golden opportunity for brand, marketing innovation

By Ralph Tathagata All eyes are on the forthcoming 2024 Paris Olympic and Paralympic...

Battle for mindshare: Nigeria’s seasoning market heats up

By Ibidunni Banjoko In Nigeria's bustling and competitive seasoning market, a...

Legacy brands revamp marketing strategies

By Felicia Nwosu In response to economic hardships and shifting consumer trends,...

Stacey Mukasa: A passionate brand builder and mentor for multicultural future leaders

By Anietie Udoh At the recently concluded Cannes Lions Festival of Creativity...

Engaging media content grows audience, attracts advertisers – Hanlon & Redmond

In this interview with MARKETING EDGE, Andrew Hanlon and Ronan Redmond, former TVC...

7 Effective advertising strategies for promoting your small business

Small-scale businesses are privately held companies that usually start out with little...

Top insights for Sports Marketers from the recent football season

By Seun Johnson Beyond the excitement on the pitch, the just concluded 2023/2024...

The market relevance of re-instated Nigeria’s National Anthem

By Seun Johnson Beyond the widespread criticism and incredulity that surround...

How agencies celebrated creativity at Pitcher Awards 2024

By Ralph Tathagata Advertising and marketing are dynamic industries. They require...

Advertising, Public Relations, and related services market on track to hit a trillion-dollar valuation

By Zion Rufus The advertising, public relations, and related services market is...