By Seun Johnson Despite the daily deluge of advertisements, innovative brands...
By Seun Johnson For any brand to assume that consumers remain loyal to a single...
By Seun Johnson With over 250 ethnic groups who co-exist with different languages...
By Godfrey Adejumoh The global economy is projected to remain resilient despite...
By Abimbola Mohammed As the curtains closed on 2024, MARKETING EDGE reflects on...
By Abimbola Mohammed The marketing landscape in Nigeria has undergone a significant...
By Seun Johnson Influencer partnerships have become a cornerstone of brand strategy...
By Felicia Nwosu For businesses, understanding the ebb and flow of consumer spending...
By Amos Oladele The World Bank has disclosed that despite decades of progress, ending...
By Amos Oladele The World Bank has highlighted 10 significant ways in which it...
