Category: Features

‘Japa’ syndrome hits IMC industry

By Felicia Nwosu In the late 60s, 70s up till the early 80s, Nigeria was a destination...

Exploring TikTok as effective tool for nation branding

By Davina Nnawuihe   TikTok is a platform that needs no introduction. After...

Throwback Thursday: Old mobile phone brands

By Abimbola Muhammed Long time ago before the modern Smartphone revolution triggered...

Rise of virtual influencers as brand promoters

By Akanle Temitope The saying that the world is dynamic sounds cliché but nothing...

FirstBank: The embodiment of Corporate Responsibility and Sustainability

Who should corporate responsibility and sustainability lessons be taken from? Some...

Behold the Nigerian Corporate Amazons!

Gone were the days when Nigerian women were considered second-fiddle and housewives...

MARKETING EDGE historical trajectory

By Akanle Temitope A brand is said to be a collection of beliefs, associations,...

Throwback Thursday: Nostalgic cartoons of old (2)

By Abimbola Mohammed If you watch some of these cartoons in this list then you...

Who are ad violators and how are they violating ad practices?

By Abimbola Mohammed Ethical business practices are important in every industry....

History and histrionics of Vaseline brand

By Temitope Akanle The best look one can wear is healthy, glowing skin, which is...