Category: Features

Managing media relationship in the social media era

By Henrietta Igbekea The introduction of social media platforms such as YouTube,...

Positioning for brand engagement after BBN

By Abimbola Mohammed The rise in reality TV stars and the personal brand they grow...

PR media and techniques for political campaign

By Nsikak Daniels "It is important to bear in mind that political campaigns are...

Throwback Thursday: Nostalgic beauty products of the old

By Abimbola Mohammed The use of cosmetics has been around for centuries. For example,...

Utilising ‘Japa’ syndrome in Nigeria’s tech market

By Abimbola Mohammed The word, ‘Japa’ is a Yoruba word that means escape, run,...

Al Ries, legendary marketing maverick passes at 95

By Ralph Tathagata “It’s better to be first in the mind than to be first in...

Lagos as megacity brand

By Ralph Tathagata A megacity is a city with a population of 10 million people or...

Maintaining brand consistency through content creation

By Ralph Tathagata In today’s economic climate, how a brand stands out and makes...

Brands play experiential for the long game of loyalty

Flip the narrative. Going experience first shows confidence in your product offering Though...

Why smarter collaboration should top your agenda

Across many sectors and industries, leaders are realizing that they have to get better...