Category: Features

Between Dapo Abiodun’s dynamic leadership and Wale Adedayo’s Satanic homily

By Kayode Akinmade BECAUSE of the privations to which Nigerians have been subjected...

Marketing for Gen Z: Understanding and targeting next customer wave

By Oluwaseyi Lawal Generation Z, often referred to as Gen Z, is one demographic...

Cost-Effective marketing strategies for startups to gain traction

By Oluwaseyi Lawal The initial stages of a startup are crucial for establishing...

Nigeria’s untapped $296bn Blue Economy potential holds key to growth

By Joseph Ekeng The concept of the blue economy, as articulated by the...

Harnessing the power of visual storytelling in video marketing

By Oluwaseyi Lawal In today's marketing landscape, video storytelling is a powerful...

Nigerian telecom sector faced investment decline in 2022 despite 5G rollout

By Joseph Ekeng A recently released report by the Nigerian Communications...

Battle for Fintech space gets tougher as commercial banks take on key players

By Ralph Tathagata Call it financial solutions on steroids, the fact is that financial...

Challenges await Tijani’s assumption of Minister of Communications, Innovation & Digital Economy

By Joseph Ekeng In the realm of modern development, Information and...

How Aquafina uses “Padi of Life” campaign to connect with consumers’ emotions

By Oluwaseyi Lawal The Nigerian table water industry attained a value of $1.15...

Influencer Marketing poised to lose relevance, debates continue on authenticity

By Zion Rufus Influencer marketing which was once hailed as a potent strategy...

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