Category: Features

Dominant media buying trends expected to redefine advertising in 2024

By Zion Rufus  The advertising landscape is undergoing a significant transformation...

New report explores Netflix’s growth challenges in the Nigerian market

By Joseph Ekeng In the dynamic world of Nollywood, Nigeria’s flourishing...

Strategic role of PR in managing CEOs in a disrupted era

By Godfrey Adejumoh The world is changing. The business landscape is shifting,...

Cardoso unveils economic blueprint in maiden CBN Governor speech

By Joseph Ekeng In a landmark policy address at the Chartered Institute...

So far: 5 brands that have succumbed to economic woes, exited the Nigerian market

By Oluwaseyi Lawal In recent years, the Nigerian economy has faced a number...

9 Fintech trailblazers whose careers were moulded at Interswitch

By Joseph Ekeng The influence of Interswitch alumni reverberates through...

Leading brands embrace expansion strategy to meet market demands

By Ibidunni Banjoko In response to dynamic market shifts and evolving consumer...

How consumer-centric brands maximise festive marketing strategy

By Abimbola Mohammed Christmas season is one time of the year when people make...

Can we survive the “Attack” of Big Tech?

By Azu Ishiekwene “Every morning a lion wakes up, it knows it must run faster...

Shrinkflation, price hike underscore brands’ struggle to navigate economic crunch

By Seun Johnson The burden on the Nigerian brands to survive the current economic...