Category: Features

Challenges and expectations for Nigeria’s new CBN Governor

By Joseph Ekeng In the wake of the Bola Ahmed Tinubu administration, the...

Localizing marketing campaigns for regional success

By Oluwaseyi Lawal In today's globalized marketplace, businesses of all sizes...

How fuel subsidy removal pushes e-hailing drivers to other businesses

By Seun Johnson The profitability of e-hailing business in Nigeria has continued...

Leveraging OOH media to boost tourism marketing

By Felicia Nwosu Tourism, no doubt, remains one of the most important industries...

Acquisition of talents and its daunting challenge in PR Industry

By Seun Johnson Just like any other profession, the issue of talents acquisition...

PR: The MARKETING EDGE experience

By Nsikak Daniels "Without labour, nothing prospers." - Sophocles In all facets...

Marketing strategies for understanding and engaging the millennial audience

By Oluwaseyi Lawal Millennials are the largest consumer segment in the world, with...

How Google’s new Privacy Sandbox revolutionizes advertising targeting

By Joseph Ekeng Google has recently unveiled its groundbreaking Privacy...

How data analytics is changing marketing strategies

By Oluwaseyi Lawal In today's digital age, businesses are generating more data...

How Bitters beverage consumers leverage  sachet to beat economic headwinds

By Seun Johnson The marketability of Bitter beverage, the spirit drinks...