Category: Features

Rising telecom investment in Africa is ushering in new business growth

By Joseph Ekeng In recent years a remarkable and transformative shift...

Loeries Student Expo 2023

Studying brand communications? In your final year? The Loeries Student Expo is the...

GSK: The travails of a mega brand

By Felicia Nwosu In the life of some brands, age matters. In the life of others,...

What GSK’s exit portends for Africa’s business landscape

By Joseph Ekeng In an unexpected twist, GlaxoSmithKline (GSK) UK, a key...

Uber’s success soars on tech strategy

By Felicia Nwosu Uber’s successful growth trajectory has continued to soar...

Hyper-Personalization, Dark Mode, Interactive AMP, key metrics shaping the future of email marketing

By Zion Rufus The second half of 2023 has ushered in a period of transformation...

Unraveling the misunderstood world of corporate communications

By Godfrey Adejumoh Communications and Sustainable Business is a professional...

Movies that shattered box office with power of marketing in last 2 quarters

By Abimbola Mohammed  The last few months have been rocky in the movie industry...

Nigerian banks record growth in HY1 2023 unaudited report

By Ibidunni Banjoko Nigerian banks have released their unaudited report for the...

How Nigeria’s economic headwinds impact major brands’ equities

By Felicia Nwosu As the war between Naira and foreign exchange, especially...