Category: Features

Engaging media content grows audience, attracts advertisers – Hanlon & Redmond

In this interview with MARKETING EDGE, Andrew Hanlon and Ronan Redmond, former TVC...

7 Effective advertising strategies for promoting your small business

Small-scale businesses are privately held companies that usually start out with little...

Top insights for Sports Marketers from the recent football season

By Seun Johnson Beyond the excitement on the pitch, the just concluded 2023/2024...

The market relevance of re-instated Nigeria’s National Anthem

By Seun Johnson Beyond the widespread criticism and incredulity that surround...

How agencies celebrated creativity at Pitcher Awards 2024

By Ralph Tathagata Advertising and marketing are dynamic industries. They require...

Advertising, Public Relations, and related services market on track to hit a trillion-dollar valuation

By Zion Rufus The advertising, public relations, and related services market is...

Navigating the future of Nigeria’s manufacturing sector as pathway to economic growth

By Felicia Nwosu Nigeria’s manufacturing sector, one of the cornerstones for...

Worst to funniest: Some hilarious domain name blunders and what you can learn from them

By Zion Rufus Choosing a clear, relevant, and memorable domain name is essential...

Global FMCG giants champion eco-friendly packaging revolution

By Felicia Nwosu In a concerted effort to combat plastic waste and champion environmental...

Top 5 global brand rivalries: Expert insights and marketing lessons

By Zion Rufus Brand rivalries have been shaping industries, spurring innovation,...

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