Category: Features

How prime time TV commercials fuel brand’s marketing strategy

By Seun Johnson While some believe television advertising is taking a back seat,...

Nestlé champions nutrition for healthier world with “Good Food, Good Life”

By Felicia Nwosu Across the world, millions of children face the harsh realities...

Global accounts recently up for reviews

By Abimbola Mohammed The marketing and advertising industry is no stranger to...

Unlocking strategies for brands to engage next generation of consumers

By Felicia Nwosu As Generation Z emerges as a formidable force in the global consumer...

Nestle Nigeria empowers communities through sustainable community development

By Abimbola Mohammed In an era where consumers concentrate on brands and companies...

How Nestlé Nigeria is tackling climate change

By Abimbola Mohammed Climate change and environmental degradation have become...

Marketing industry shifts to dual approach as brand strategies flourish – report

By Felicia Nwosu The marketing industry is undergoing a significant transformation,...

Cultivating authentic connections in digital communication

By Seun Johnson In the age of digital advertising, with consumers placing a premium...

The power of fandom in driving brand loyalty, influence

By Felicia Nwosu In an era where consumer engagement is paramount, the rise of...

Brands leverage supermarket DOOH to tap into shopper audiences, boost sales

By Felicia Nwosu Brands are increasingly turning to supermarket Digital Out-of-Home...