Features

Enhancing customer experience with automation

Customer experience is a growing priority for organisations (as it should be) as...

PR and marketing: Worlds that merge to unite

Today, the worlds of PR, marketing and advertising are connected in more than one...

Pitching in a world that sets you up for failure

The pitching process: a delicate dance between client and agency. It has its steps,...

‘Media owners need to do a better job of promoting print media’

Quality, well-known case studies around print media are becoming hard to come by...

Where does Facebook’s balancing act leave advertisers?

Facebook, still feeling the aftershock of 2018’s Cambridge Analytica scandal, has...

Today’s marketers are missing true customer insight

Customer closeness used to enable marketers to conduct the orchestra of the marketing...

Why it’s time to reinvent the marketing function

It should come as no surprise that some of the world’s most successful companies...

Building a start-up design and communication agency in tough economic climate

Starting a business is hard under any set of circumstances. If you’re building...

Africa’s digital potential

Africa's young population could be its greatest asset in an age where many other...

How FMCG brands can keep up with smaller and nimbler brands

The ease with which social media allows consumers to share their views on a particular...