Category: Features

How to Use Big Data to Drive Smart Decision-Making

By Marketing Manager of Interswitch Group, Olawale Akanbi Decision-making is a crucial...

Dealing with Media Enquiry in PR Crisis Management

Media Enquiry is the art of the cross-examining facts between an organisation’s...

The Rise of Live Video as a Means of Storytelling

By Stephanie Busari Social media has become the primary form of media in Africa....

Using Digital to Reconstruct your Clients’ Brands in the Connected Era

By Chinedu Abili-Mordi Globally, our landscape has experienced a seismic quake that...

Aero Contractors Airline: A premium brand in retreat?

By DANIEL ETEGHE It is still a surprise to many; and they are still left to wonder!...

The changing brewery market landscape in Nigeria

By Azeez Disu The beer market in Africa is predicted to grow faster than any other...

Corporates involvement in community development

Mojisola SAKA Surely, there is a general agreement that “doing good is good for...

PR Crisis management: Benzoic acid, five things NBC must do

Background: The most challenging part of a PR job is crisis management, especially...

How road transport companies are becoming customer-centric

By Azeez Disu “In the age of the customer, executives don’t decide how customer-centric...

Marketing Nigeria – The challenges

I was at the recent 14th CVL annual lectures/international leadership forum where...