Category: Features

Research: Missing Link in PR Measurement

By Austin AYAOSI Showing the impact of public relations on a brand in clear and...

Death of an agency man (Part 1)

“…I    get    so    lonely    —    especially    when  ...

Abiodun Ebunoluwa Adefila: On the crest through hard work

For Biodun, who read Linguistics at the University of Ibadan, it has been a long...

Despite Noah’s Ark’s trophy haul, Nigeria fared badly at Cristals

The African Cristal Festival 2017 that was held in Marrakech, Morocco just over a...

DRIVING EFFECTIVE STAKEHOLDERS MANAGEMENT IN PUBLIC RELATIONS

By Godfrey Adejumoh Stakeholders Management is the process of maintaining mutual...

Cannes Lions: Creative Festival Turns Iconic

By John Ajayi “Capital isn’t so important in business. Experience isn’t so...

How to Use Big Data to Drive Smart Decision-Making

By Marketing Manager of Interswitch Group, Olawale Akanbi Decision-making is a crucial...

Dealing with Media Enquiry in PR Crisis Management

Media Enquiry is the art of the cross-examining facts between an organisation’s...

The Rise of Live Video as a Means of Storytelling

By Stephanie Busari Social media has become the primary form of media in Africa....

Using Digital to Reconstruct your Clients’ Brands in the Connected Era

By Chinedu Abili-Mordi Globally, our landscape has experienced a seismic quake that...