Features

Content, connection and the corona-coaster

The words 'content is king', have been bandied around often and with great relish...

What social listening taught me about content creation

Years ago, a young man visited a station to buy a new cooking cylinder. Despite saving...

How would you rate your Brand Comms during Covid-19?

Most companies develop a robust crisis communications manual. However, a few would...

The challenges facing the adoption of e-marketing and online shopping in Nigeria

In other to deal decisively with this topic, it will be worthwhile to establish some...

Post-COVID-19: Opportunities for Nigeria media, communicators

There are over 4 million cases of coronavirus infections and a staggering 300 thousand...

Your brand needs to tell a better story

I haven't been as excited about reading an interview as I have been reading this...

PR Beyond publicity stunts

Public relations has suffered a 'reputation crisis' over time. A profession designed...

Crisis Management: Lessons From The COVID-19 Pandemic

Bernie Sanders and Jeremy Corbyn are my men of the decade by Far. Just a few months...

Building Brand Equity with Integral Ad Science

All marketers want their brands to be safe. That’s a given. Now the next level...

Create a Winning Identity Strategy

Understand Customers, Deliver Value, Build Real Relationships Your brand’s ability...