Category: Features

How startups are disrupting Nigeria’s logistics industry with technology

According to a global report by Cisco, the Internet of Things (IoT) will present...

Do digital brands need a new metric for planning TV?

When digital brands hit a plateau with their online marketing campaigns, they usually...

Five recommendations for better brand momentum: Growing sales now and for the future

According to Mark Kaye of marketing projects in the United Kingdom and Charles Foster...

Marketing and advertising professionals lack empathy, Reach study finds

Those who work in the advertising and marketing industry lack the necessary skills...

Dial into the next decade’s digital world with foresights from 10-year-olds

In her Meltwater webinar presented recently, IAB CEO Paula Hulley recapped the main...

6 ways to earn consumer trust in untrusting era

Trust has always been an important part of brand-consumer relationships; without...

Battle for mindshare in Nigeria’s seasoning market

Seasonings were used well before writing was invented, and they were used by people...

Succession challenge in Nigeria’s Marketing Communications Industry

Lack of succession plans by the founding fathers in Nigeria’s marketing communications...

The reasons why consumers give to charity

New research sheds light on which charities consumers are most likely to donate to,...

Embedding the culture of design thinking

There is little doubt that technology has fundamentally shifted enterprise goalposts...