Category: Features

Today’s experiential marketing is all about content creation

Experiential marketing starts from a narrative. Events marketing, on the other hand,...

Five skills brand managers need to survive the 4th industrial revolution

There have been plenty of predictions surrounding the fourth industrial revolution...

5 Ways to make the most of reviews

Are you having a hard time getting reviews? Or get so many that you aren't sure what...

The Tecno’s Transsion 48.7% market share in Africa

This is huge – Tecno parent company, China-based Transsion Holdings, now commands...

How data visualisation improves PR communication

Data visualisations – the new-fangled term that refers to charts, graphs and other...

Bigi vs Coca-Cola: The battle for soft drink supremacy in Nigeria

The growing consensus amongst local analysts is that Bigi (a fast-rising indigenous...

The voice that shattered glass

It's the stuff of legends: an urban legend and a jazz legend combining into a legendary...

What the future of PR looks like

Public relations has changed considerably in the past few years and is presenting...

Agencies, do you know how your publicly-listed clients’ share price is performing?

If you are a marketer of a publicly-listed company, then I suggest you try this little...

Attacks on South African businesses: A failure of communication

Quick and transparent responses are arguably the twin fundamental actions successful...