Category: Features

Mike Adenuga’s creative imprimatur on Glo’s New TVC

For Otunba Mike Adenuga Jr., the debonair billionaire businessman and founder of...

How to succeed in the new media landscape

In today’s programmatic environment, advertisers are challenged by the rapid evolution...

Don’t be a me-too brand: Be disruptive

Being different is scary. In marketing, trying something different is scary. Nobody...

Tunji Olugbodi: Confessions of an Adman

About this time 30 years ago, I made my initial foray into marketing communication...

The importance of PR on corporate organisations and businesses

The role of Public Relations has been so much underestimated and most times, relegated...

How Nigeria’s soft drink makers test their pricing and volume power

In a tough consumer economy, pricing and volume can become powerful marketing tools...

4 ways brands can incorporate chat messaging into marketing strategy

Chat messaging has become an effective communication channel between customers and...

The don’ts of social media marketing

Ah, social media marketing - the buzz words of today. When a customer searches the...

The future of advertising could be staring you in the face

Now we have the ability to put ourselves in our favourite films by uploading a single...

Avoid disruption, reach ‘techquilibrium’ in any industry

The opening keynote of Gartner Symposium 2019 was a comprehensive session on 'winning...