Features

Customer experience will help retailers overcome the financial hit from coronavirus

Retail was in trouble long before Covid-19 hit. The past five years saw daily reports...

Creative Rebellion Essays: Ceremonies and creativity

By John Couch I had an engrossing and philosophical discussion with the founders...

Steve Babaeko: The creative genius gets set for the mantle

Writing on the theme “Strange Eccentricities of Creative Geniuses”, Michael Michalko,...

6 Things brands should do when the future feels unpredictable

The timetable for reopening businesses following COVID-19 remains a moving target...

E-commerce: Shifting your communication plan for a rapidly expanding opportunity

Covid-19 is having a dramatic impact on e-commerce – accelerating uptake, shifting...

Lions Live 2020: ‘Companies act surprised by racism as if they’ve never seen it’

Day four of Lions Live saw David Droga, founder and creative chairman, Droga5; Jean...

David Ogilvy’s enduring legacy on advertising

Even in death, David Mackenzie Ogilvy, a British Advertising tycoon lives on. Since...

Are you editing your life, media career?

By Lekan Otufodunrin If editing can ensure we produce good copies, how about applying...

Adopting a user-centric approach in marketing

By Hauwa Akinkunmi It’s hard to sell to people you do not know. I guarantee...

Why you need to appear professional on digital channels

We now live in a world that is increasingly reliant on using digital channels and...