Category: Features

Developing your brand voice on social media: 5 mistakes to avoid

We're entering the age of technological revolutions and massive diffusion of technologies...

A new ANA study indicates that in-house agencies struggle to attract top-tier talent

According to the Association of National Advertisers (ANA), 78% of the organisation’s...

Is Nigeria’s Public Relations in dilemma?

Achieving strong brand equity can take years of work and maintenance. And strong...

Compliance level to advertising code is rising — APCON boss

Mrs. Ijedi Iyoha is the Acting Registrar/CEO of the Advertising Practitioners Council...

Is machine learning more powerful than lateral thinking?

Is brainstorming the preserve of human brains alone? Some years ago, I had the...

The battle for brand purpose: It is not CRS

Time to get back to reality Holly Tucker MBE, founder of Not On The High Street...

An introduction to evidence-based marketing

Over the past decade, there have been significant advances in the field of marketing...

Why more brands are ditching the CMO position

A deep dive into why companies are ridding themselves of the long-respected chief...

Data-driven marketing and advertising; and how to harness new customer data

We sit meetings with heads of different departments to plan the next marketing and...

New report reveals customers want security, service and localised experiences

According to a new CMO Council’s report, Reshaping Global Engagement Operations,...