Category: Features

Bigi vs Coca-Cola: The battle for soft drink supremacy in Nigeria

The growing consensus amongst local analysts is that Bigi (a fast-rising indigenous...

The voice that shattered glass

It's the stuff of legends: an urban legend and a jazz legend combining into a legendary...

What the future of PR looks like

Public relations has changed considerably in the past few years and is presenting...

Agencies, do you know how your publicly-listed clients’ share price is performing?

If you are a marketer of a publicly-listed company, then I suggest you try this little...

Attacks on South African businesses: A failure of communication

Quick and transparent responses are arguably the twin fundamental actions successful...

Has marketing lost its bottle?

From short-termism and risk aversion to misguidedly exploiting an oversupplied agency...

Why brands are becoming publishers

You don’t have to look far to see that direct-to-consumer companies are dining...

5 Mistakes grown-up brand blogs shouldn’t make

You have researched your target market and defined your reader personas and you publish...

What’s your brand body language?

In 1971 “Silent Messages” by Albert Mehrabian was published creating one of the...

The customer, vendor, and agency equilateral triangle

It’s all about relationships, trust, and open channels of communication. A collaborative...