Category: Features

Why marketers need to understand their customers as citizens

It may sound crazy, but a single tweet brought the NBA into a raging protest movement...

How AI is helping brands manage their online reputation

The use of artificial intelligence (AI) and machine learning is on the rise, but...

Why client-agency relationships matter

The other day, I was attending the briefing of a highly sought-after account. It's...

Traditional vs digital PR: the evolving role

Traditional PR v digital PR? That's the question on many marketers’ lips. Public...

Being a marketer in a post-analytics world

The demand for custom content and instant response in digital marketing is booming....

Brands of the future are not for everyone

A hundred years ago, consumer products were a symbol of democratisation – everyday...

Why marketers should use AI to support and not to replace human creativity

For many people, AI has sinister connotations. For them it conjures up a future where...

Disregarding TV is an absurd choice for marketing

If you have a big budget and are making long-form video ads, it makes little sense...

Technology doesn’t elevate agency culture, people do

Exponentially competitive markets and continuously evolving environment does not...

The importance of brand positioning in a depressed economy

When the going gets tough, the marketing budget gets slashed. It's an age-old truism...