Category: Features

The future convergence of digital and TV: Where are we now?

"We are headed towards a world where all TV and media will be addressable, so we...

Big brands must not play the startup game

The answer to modern big brand market challenges is not a default to startup mode....

Fostering creativity in the fourth industrial revolution

We are entering the Fourth Industrial Revolution (4IR). What does this really mean?...

How brands can create human connections through laughter

When Netflights was looking to challenge industry norms with its brand refresh, its...

Why measuring quickly poses challenges for digital marketers

Marketers deliver tremendous and often unrecognised value to their business. Yes,...

Championing an Agricultural Revolution in Nigeria

One man whose name sounded loudly and whose record of achievements shined very brightly...

The expiration of data bundles in Nigeria

The news is that Kenya’s leading telecom company has abolished expiration date...

Why consultancies are snatching creative talents

The hunt for creative talents has become a global issue. As the needs exceed the...

Why Nigeria’s creative agencies fizzle out with their founders

The risks faced by creative agencies that tie founders’ and owners’ life and...

Social media is still influential for conversational marketing

Godfrey Parkin from Britefire talks about the fragmentation of social media into...