Category: Features

The most powerful marketing words your small business should be using

What are Power Words? Power words are words used by smart marketers and copywriters...

Why advertising really needs shared, evidence-based foundations

At the risk of sounding like an old advertising bloke looking for validation, I’m...

How to build a successful brand awareness strategy

In order for a small business to thrive in this day of large corporate organisations,...

Facebook Pay: a game-changer for payments, brands and social media

The launch of Facebook's unified Facebook Pay system across its entire family of...

Break the internet, not your personal brand

What happens on the internet, stays on the internet, and this is not a good thing....

Are you ready for voice search in 2020?

When it comes to SEO, specialists need to keep up with the trends. In the SEO world,...

Can AI overtake strategy?

A recent Fortune article noted that U.S. workers are increasingly worried about the...

Dr. Biodun Shobanjo: A legacy of courage, boldness and entrepreneurship

Webster’s dictionary defines legacy as, “anything handed down from the past,...

5 Ways to capitalise on the conversations you’re hearing on social

The digital revolution is over. The shift from analog to digital has happened—there’s...

Business skills all managers need to be effective

Business is constantly evolving and changing. Nowadays, everything happens much faster....