Features

Are you using your customers to promote your business?

Customer testimonials are great for business. Not only do they give credibility to...

The power of building an online tribe for your business

With the continuous evolution of technology and the influential power online interaction...

Can creativity help brands recover from the Covid-19 pandemic?

Even the most digital brands have been surprised by the speed of change heralded...

OOH in a pandemic: When crisis catalyses collaboration

When lockdown was first announced, out of home (OOH) advertisers reacted in panic,...

Why marketers should not self-isolate during crisis – Emma Agu

Paper presented at a recent Advertisers’ Association of Nigeria (ADVAN) digital...

The leverageable factors of BIG Tech

By Ndubuisi Ekekwe “When Google bought YouTube, they could compete against the...

Should your brand self-isolate during a pandemic?

At this uncertain time when businesses are cost-cutting and marketers are being tasked...

What does PR integration mean for marketers?

The twin disciplines of marketing and PR have always had some crossover. It’s hard...

Creative Rebellion Essays: I can’t go on, I’ll go on

These are not normal times, we know this. Global pandemic. The country divided. Civil...

Brand marketing in a crisis: why you should be loud

No brand evaluation would be complete without taking into account the impact of coronavirus. The...