Category: Features

Culture is an important role in the workspace

In 2020, there will be exactly 52 Mondays that workers will need to face - week in...

Why social-ready packaging should be a priority in retail

With the world tied to their screens, social media has fast become the foundation...

How the iGeneration is entering and shaping today’s workforce

As the oldest of millennials (those born between 1981 and 1996) are well into adulthood,...

Location intelligence is key to enriching customer experiences

Providing a good customer experience in a digital age is the top priority for brands...

Your brand’s voice is a big deal: A very, very big deal

Chima makes and sells shoes, and during a branding exercise for his business, he...

Putting the customer first and delivering a consistent brand experience

The last time we checked customer is still the king and they are always right in...

Know your customers’ “jobs to be done”

For as long as we can remember, innovation has been a top priority—and a top frustration—for...

Ugo Geri-Robert: An amazing Amazon in the research world

Ugo is an Executive Director at Kantar Nigeria with more than 20 years’ experience...

What’s next in Nigeria’s media audience measurement?

Creating groundbreaking campaigns and content in today’s complex media market starts...

Quickteller: The making of “Everything is Possible” thematic campaign

Quickteller, Nigeria’s leading payment services platform on the stable of Interswitch...