Category: Features

Covid-19 has created a crisis of context for advertisers

The Covid-19 pandemic has created challenges for every industry around the globe....

5 Tips for providing great social media customer service

Unless you invented a business that doesn’t deal with people, your ability to offer...

The unfettered response: The political risks of a globalized supply chain

I want to change it up today. Unlike the majority of leaders, I want to speak to...

Never push loyal employees to the point where they no longer care

My new boss told me to never be afraid to give feedback. The next Monday morning...

5 ways to elevate the human experience for brand partners

In these days of social distancing, our human connections mean more than ever. For...

Consumers’ personal values have changed: Has your brand’s message?

Personal values form the lens through which consumers view the world. They reflect...

African brands need to drive a purpose-led response to Covid-19

Given the sheer scale of the Covid-19 pandemic and the potential devastating impact...

What does it take to build a world-class operation in a rapidly declining market?

“Be nice to nerds, chances are you will end up working for one.” This is one...

How the great Covid-19 reset can help firms build a sustainable future

Much has been said about the opportunities to reset that COVID-19 affords us. We...

Communication in the “new normal”

Humanity has come a long way from the early days of communication, when a messenger...