Category: Features

Technology is nothing unless it touches someone’s life

Creative director of Google Creative Lab Robert Wong started off his Design Indaba...

How OMD turned a comeback into a formula for repeatable success

After suffering a string of client losses in 2016 and 2017, OMD managed a remarkable...

Global advertising spend set to rise by 7.1% to $660bn in 2020, says report

Warc's latest report, Global Advertising Trends - The Adspend Outlook, has found...

Evolving a sustainable business relationship in the Out-of-Home Advertising industry in Nigeria

Out-of-home (OOH) advertising is a very crucial, perhaps indispensable, arm of the...

Five ways to make your mobile messaging strategy connect with customers

In part one of this opinion piece, we identified at the core elements of a mobile...

Culture is an important role in the workspace

In 2020, there will be exactly 52 Mondays that workers will need to face - week in...

Why social-ready packaging should be a priority in retail

With the world tied to their screens, social media has fast become the foundation...

How the iGeneration is entering and shaping today’s workforce

As the oldest of millennials (those born between 1981 and 1996) are well into adulthood,...

Location intelligence is key to enriching customer experiences

Providing a good customer experience in a digital age is the top priority for brands...

Your brand’s voice is a big deal: A very, very big deal

Chima makes and sells shoes, and during a branding exercise for his business, he...