Category: Brands

MTN unveils new reality show, targets Nigeria’s musical talents

To reaffirm its commitment to maintaining a consistent strategic direction for its...

NBL declares ₦16 billion profit, earns ₦323 billion for 2019

Nigerian Breweries Plc has announced a profit after tax of ₦16.1 billion for the...

Putting the customer first and delivering a consistent brand experience

The last time we checked customer is still the king and they are always right in...

Coca-Cola set to launch unifying thematic campaign

As part of its promise never to shy away from social issues, Coca-Cola has concluded...

PepsiCo to cut down on ad spend as it redirects marketing of ‘classics brands’

After ramping up its global ad spend by more than 12% year-on-year, PepsiCo is preparing...

Unilever restates commitment to keeping ads from targeting children under 12

In line with its commitment to refrain from advertising its food and beverage products...

MTN Group expects 2019 profit rise of up to 50%

MTN Group says it anticipates its 2019 headline profits to rise as much as 50%.The...

Quickteller: The making of “Everything is Possible” thematic campaign

Quickteller, Nigeria’s leading payment services platform on the stable of Interswitch...

The secret to winning a brand safety strategy in 2020

Brand safety is not a new challenge, yet it remains top-of-mind for brands and continues...

NCC endorses GAGE Awards, Vice-Chairman set to grace event

The Nigerian Communications Commission (NCC) has thrown its corporate support towards...