Category: Brands

Colgate to support WHO with 25 million soap bars to combat Covid-19

Colgate-Palmolive has announced that it will support the World Health Organisation...

18 Tips on advertising during the Coronavirus crisis

What brands and marketers can say when nothing seems right “How do I speak to...

COCA-COLA suspends all brands advertising campaign commits $120M to fight COVID-19

The current global Covid-19 pandemic has further caused another economic backlash...

Are Nigerian brands fulfilling their purpose in this Covid-19 pandemic?

About a week ago I wrote an article on my LinkedIn page stating how UK distilleries...

Corona Beer among the ‘winners’ in Coronavirus sales surge

Nielsen data has shown panic-buying peak, with huge sales gains for toilet paper,...

FMCG brands better positioned to survive Covid-19 crisis, says global report

FMCG brands are better-placed to weather the storm finds Warc, while the global economy...

Covid-19: Simon Cook calls on creatives to collaborate and share creativity amid crisis

Simon Cook, Managing Director at Cannes Lions, has enjoined creatives and brands...

SunVita Choco Crunch enters Nigeria’s market in style

To continuously offer more options to the Nigerian consumers, Promasidor Nigeria...

Promasidor celebrates World Cereal Day with new product addition

To mark the World Cereal Day, Promasidor Nigeria Limited, the leading producer and...

Campari acquires Baron Philippe de Rothschild Distribution for €60million

Gruppo Campari has completed its €60 million acquisition of its French distributor,...