Category: Brands

Covid-19: Simon Cook calls on creatives to collaborate and share creativity amid crisis

Simon Cook, Managing Director at Cannes Lions, has enjoined creatives and brands...

SunVita Choco Crunch enters Nigeria’s market in style

To continuously offer more options to the Nigerian consumers, Promasidor Nigeria...

Promasidor celebrates World Cereal Day with new product addition

To mark the World Cereal Day, Promasidor Nigeria Limited, the leading producer and...

Campari acquires Baron Philippe de Rothschild Distribution for €60million

Gruppo Campari has completed its €60 million acquisition of its French distributor,...

How changing times are dampening the efficacy of banner ads

Banner ads definitely have their purpose, but times are changing and so is their...

Why social-ready packaging should be a priority in retail

With the world tied to their screens, social media has fast become the foundation...

GAGE, Nigeria’s first digital awards holds tomorrow

GAGE Awards, the foremost and most significant award solely dedicated to the digital...

Pepsi, Bigi imbroglio: Senate intervenes, proffers ADR solution

Following the simmering dispute between Nigeria’s two soft drinks manufacturers,...

Marketing Edge announces Jurors, Panelists for Excellence Awards 2020

In line with its tradition of expanding the frontiers of marketing knowledge, MARKETING...

Your brand’s voice is a big deal: A very, very big deal

Chima makes and sells shoes, and during a branding exercise for his business, he...