Category: Brands

Brands’ anxiety over post Covid-19 market

To many, the ongoing Covid-19 pandemic still seems like a long nightmare; whereas...

Brand celebrity endorsement: Marketers divided over Funke Akindele’s indictment

Recent indictment of a Nigerian star actress, Mrs. Funke Akindele-Bello by the Lagos...

COVID-19: FIRSTBANK REINFORCES ITS e-BANKING OFFERINGS, APPRECIATES CUSTOMERS

First Bank of Nigeria Limited, the leading financial inclusion bank in Nigeria, has...

How to be an effective brand ambassador or influencer

A friend reached out to me yesterday urging me to write about the actress, Funke...

Colgate to support WHO with 25 million soap bars to combat Covid-19

Colgate-Palmolive has announced that it will support the World Health Organisation...

18 Tips on advertising during the Coronavirus crisis

What brands and marketers can say when nothing seems right “How do I speak to...

COCA-COLA suspends all brands advertising campaign commits $120M to fight COVID-19

The current global Covid-19 pandemic has further caused another economic backlash...

Are Nigerian brands fulfilling their purpose in this Covid-19 pandemic?

About a week ago I wrote an article on my LinkedIn page stating how UK distilleries...

Corona Beer among the ‘winners’ in Coronavirus sales surge

Nielsen data has shown panic-buying peak, with huge sales gains for toilet paper,...

FMCG brands better positioned to survive Covid-19 crisis, says global report

FMCG brands are better-placed to weather the storm finds Warc, while the global economy...