Category: Brands

5 ways to elevate the human experience for brand partners

In these days of social distancing, our human connections mean more than ever. For...

Consumers’ personal values have changed: Has your brand’s message?

Personal values form the lens through which consumers view the world. They reflect...

African brands need to drive a purpose-led response to Covid-19

Given the sheer scale of the Covid-19 pandemic and the potential devastating impact...

Coca-Cola ends its ad break after seven weeks

After seven weeks that Coca-Cola had paused most paid advertising during the pandemic,...

Davido, Patoranking, Ini Edo, others partner for Infinix Note 7 live YouTube launch

Glamour, class and sophistication were on display on Thursday May 14 as Infinix Mobility...

Marketing Edge Live Instagram hosts experiential wizkid Otis Ojeikhoa of Brands Optimal

In line with its commitment to leading the new marketing and brand digital revolution...

Fidelity Bank holds SME Forum

Fidelity Bank, one of Nigeria’s foremost SMEs supporting bank, has held a fresh...

MTN Group to cut down on 2020 spending due to Covid-19 pandemic

South Africa’s MTN Group Ltd, the South African parent company of MTN Nigeria,...

Nigerian Breweries staff donate materials to Nigerians, pledges to win fight against Covid-19

In continuation of its support for the fight against the Covid-19 pandemic and to...

Mergers and Acquisitions loom in the fintech sector, says Niyi Toluwalope, CEO eTranzact

The competitive Nigerian fintech market appears set for an imminent transformation...