News

Nigerian Breweries blames Q3 loss on naira devaluation, inflation, others

By Ralph Tathagata Foreign exchange losses stemming from the devaluation of the...

“Creative industry needs to explore the future of Africa in AI

By Ibidunni Banjoko  Experts in the Nigerian marketing communications space have...

Coca-Cola to scale back Aha Sparkling Water distribution amid sales decline

By Joseph Ekeng Coca-Cola, a global beverage giant, has announced a...

PRCA engages Hewes as chief executive

By Felicia Nwosu The Public Relations and Communications Association (PRCA) has...

Nigeria comes second in 2022 mergers & acquisitions deals in SSA – KPMG

By Kingsley Odii Recent data from KPMG has shown that South Africa emerged as the...

Proximic Comscore debuts political ad exposure to reach audiences privately

By Felicia Nwosu Proximic Comscore, a leading provider of audience and content targeting...

South African startup Adbot expands to Nigeria in MTN partnership

By Joseph Ekeng South African advertising technology startup, Adbot,...

HPN Technology Limited introduces the cutting-edge K11 Pro smart POS terminal

By Zion Rufus  HPN Technology Limited has unveiled the K11 Pro Smart POS Terminal,...

In-house marketing teams face delays in adopting AI and Automation, remain reliant on external marketers

By Zion Rufus Global enterprises, despite significant investments in AI and automation,...

AI-powered marketing strategies deliver over 50% surge in ROI despite ethical concerns

By Zion Rufus  While the integration of artificial intelligence (AI) into marketing...