Category: News

Thorpe expresses concern over industry values, challenges at 70th birthday

By Felicia Nwosu Industry icon Dr. George Thorpe, founder of MediaReach Omd Nigeria...

Brown Orchid revolutionizes beauty with Elan no-lye relaxer, Aviv hair extensions

Brown Orchid, a subsidiary of NNFEMS Group is redefining and revolutionizing beauty...

2025: CMOs to show efficiency gains with stable marketing headcount

By Zion Rufus As Chief Marketing Officers (CMOs) look toward 2025, the focus is...

Riding the wave of Nostalgia Marketing: The good, the bad, and the ugly—and why we keep falling for it

By Zion Rufus You’re scrolling through social media, and suddenly an ad appears,...

X Unveils AI-driven Ads platform to attract advertisers

By Oluwaseyi Lawal X has rolled out an updated version of its Ads platform aimed...

Humanise your brands to foster connections, George-Taylor charges custodians

By Abimbola Mohammed Tokunboh George-Taylor, founder and CEO of SKOT Communication,...

LinkedIn partners to elevate advertisers’ confidence in video campaigns

By Felicia Nwosu LinkedIn has announced a strategic expansion of its media quality...

Nigeria introduces progressive VAT reform as luxury goods face 15% tax

By Felicia Nwosu Nigeria's Minister of Finance, Wale Edun, has announced a significant...

Lush Hair unveils “Hair Treatment” line promising nourishment and confidence for African hair

In a groundbreaking move at Lagos Fashion Week 2024, Lush Hair Nigeria, a major player...

Airtel Africa records after-tax profit of $79 million

By Ralph Tathagata With the help of an exceptional tax gain of $80 million, Airtel...

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